Corporate Communications: C³READYsm  - Continuity, Crisis Response and Communications

A study conducted by Forrester/Disaster Recovery Journal found that only 17 percent of companies feel their business continuity program is very effective. And only 26 percent of companies say that their business continuity plans are updated regularly.

These are alarming numbers considering that, in today's business climate, internal and external crises directly affect an organization's revenue, reputation, business prospects, and, at times, their very existence.

To address this, MWW Group and Paratus, an end-to-end government/business continuity and crisis management consultancy, have teamed up to offer C³READY, a suite of business continuity and crisis preparedness services focusing on three critical elements- Continuity, Crisis Response and Communications.

C³READY takes an enterprise-wide approach to crisis preparedness and response, offering integrated services to help minimize operational downtime, mitigate revenue and branding losses, improve leadership continuity and as a result, strengthen the ability to effectively manage all crises and communicate with key audiences.

C³READY services include:

  • Crisis Response / Continuity Planning and Analysis - Establish or enhance integrated policies, plans and procedures across a palate of needs - Business Continuity, Continuity of Government or operations, internal and external communications, first responder integration, regulatory compliance, evacuation, leadership succession and the digital deployment of response plans.
  • Communications Infrastructure Analysis and Testing - Crisis communication infrastructure capabilities analysis, stress testing and reporting on operational status of crisis communications resources, primary and redundant digital resources, mobile and satellite communications, on-site video capabilities, crisis team notification tools and in-bound call systems.
  • Tailored 'Best Practice' Audits - Primary and secondary research and analysis of crisis response and continuity efforts among an organization's peer group and across related sectors to determine operational and communications 'Best Practices' and recommended refinements to current plans and capabilities.
  • Command Center / Emergency Operations Center Architecture - Planning, development and testing of crisis management centers including physical layout, information management and technology resource optimization, operating procedures and staffing protocols.
  • Incident Response Training and Exercise Support - Planning, execution and analysis of crisis response and continuity-related training sessions including online and tabletop training exercises, full-dress mock crisis drills, small-group exercises tailored for executive teams and spokesperson training under simulated crisis conditions.
 
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