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Crisis
When trouble hits, in just hours, or even minutes, reputations can be made or broken. During this critical time, a Company can create a meaningful bond with its customers or sustain damage that is widespread and long-lasting. In some cases, the damage is easily quantified – legal liabilities, lost productivity of a closed plant, orders cancelled. In others, the damage to a Company's reputation is beyond the measurement of today's stock price or tomorrow's order flow – it is the difference between prospering and surviving, or even going out of business.
At MWW Group, we define a crisis as anything that can cause damage to a Company or its reputation. Physical disasters. Product recalls. Litigation. Financial distress. Cyber security. Attorney general/Government agency actions. These are the issues that immediately come to mind, and typically trigger an immediate response. But perhaps the most dangerous crises are those that smolder quietly, half-ignored. Management changes. Employee issues. Temporary business disruptions. A competitor's crisis. Allegations, rumor and innuendo.
