For information please contact:
rusarfaty@mww.com
Related Links
Shrinking news staff... Advertising revenues are falling resulting in fewer pages, limited feature coverage... Younger, busier, more stressed staff with greater online sensibility but less historical perspective and more room for error... Editors conflicted by the plurality of web vs. print...
The pressure on media today is greater than it’s ever been in the past. Tracking and understanding these critical shifts are central to how MWW Group’s Media Strategies team helps clients to navigate what could be a quicksand environment. MWW Group puts media strategy at the heart of every client engagement. Whether a client’s business objectives are best served by penetrating national business press or consumer lifestyle venues, traditional broadcast or viral communities, MWW Group is adept at shaping strategies to enable a client’s story to unfold in a way that will support business and reputational goals.
Artful execution of a message strategy delivered through relevant and resonant channels for a client’s target audience can mean the difference between deep engagement from influencers and customers or being ignored. Credible, influential and universal, traditional news media and online media are indispensable channels for reaching these audiences. MWW Group builds deep personal relationships that enable us to help shape the strategies that will drive success.
Our media strategists, many of them former journalists, are expert at matching the right message with the right audience. At the foundation of our strategic media counsel is research. We learn the news environment affecting our clients and their industries. We identify and track news trends. We learn reporters beats and stay on top of what they care about – not just when we want them to report but throughout the year so that they trust us for stories, interview subjects and ideas.
Our Media Strategies group is expert at:
- Strategy and Message Development
- Tracking and Analysis
- Audience Targeting
- Op-ed Development and Placement
- Editorial Campaigns
- Media Training
- Media Tours
- Media Material Development
- Database Development and Maintenance
