Over the past decade the concept of sustainability has evolved from something discussed primarily amongst environmentalists to something practiced by ordinary citizens and companies—as well as becoming a very popular buzzword in the green marketing arena.
I think sustainability will increasingly become a more common concern for consumers and as they start to demand more sustainability from companies, products and the government, it will evolve from a concept and a buzzword to a way of life. People will consider where something falls on sustainability scales the same way they consider consumer reports when making a large household purchases. While I don’t see this happening in the very near future, I do believe it WILL happen, particularly as we begin to feel the squeeze of decreasing natural resources.
