TOP BLOGGER AND CRUNCHGEAR MANAGING EDITOR BLAKE ROBINSON JOINS MWW GROUP’S DIALOGUEMEDIA PRACTICE AS SENIOR DIGITAL MEDIA SPECIALIST
Robinson Brings Experience Working Alongside Such Major Brands as Dell, Proctor & Gamble and American Express
East Rutherford, NJ – September 24, 2008 – MWW Group (www.mww.com), one of the nation’s top ten public relations firms, announced today that Blake Robinson, former managing editor of the popular gadgets blog CrunchGear, has joined MWW Group as a Senior Digital Media Specialist. Robinson brings 10 years of digital experience and online media savvy, as well as a proven track record of leading successful initiatives for such global brands as Dell, Proctor & Gamble and American Express. Robinson will report to Saurabh Wahi, Senior Vice President for DialogueMedia.
“Blake brings a valuable range of skill sets from his years of experience as a blogger, journalist and marketer. His deep understanding of the digital media landscape combined with the perspective he brings as a marketer and former journalist makes him a tremendous addition to an already strong team,” said Michael W. Kempner, president and CEO of MWW Group.
Before joining MWW Group, Robinson worked at Federated Media as primary interpreter of Web metrics on Conversational Media campaigns for many of the firm’s flagship clients. Specifically, Robinson worked on the American Express OPEN Forum initiative, which was recently recognized as a 2008 MIXX Awards Gold Winner for Brand Awareness and Position. At Federated Media, he also specialized in data and analytics and consulting on the company’s forthcoming Conversational Measurement Toolbox.
In 2006, Robinson helped conceptualize and launch CrunchGear, where he served as a regular contributor, providing technical commentary on key industry topics. Robinson has written and reported for media websites including Read/Write Web, Uncrate, TechCrunch, paidContent and Silicon Alley Insider. He is well-versed in utilizing digital media tools such as blogs and social networks and helped to define new Web metrics based on Engagement, Amplification and Equity. A New Orleans native, Robinson attended Loyola University, where he graduated Cum Laude with a Bachelor of Arts degree in English and Creative Writing.
DialogueMedia works with MWW Group’s clients to ensure engagement that delivers results. DialogueMedia strategies are integrated throughout all of MWW Group’s core practice areas: corporate communications, consumer marketing, public and government affairs, healthcare, internal communications, cause and social marketing. The company has led highly successful digital media campaigns for brand name companies across a wide breadth of industries including Nikon, Volkswagen, Deloitte, Sara Lee Corporation, 1-800-FLOWERS.COM and Gardenburger, among many others.