MWW GROUP ASKS AMERICA: “WHAT CHANGE ARE YOU READY FOR IN THE FIRST 100 DAYS?”
Asks the Nation for “100 Words for 100 Days”
Most Compelling Organizational Entry Wins Pro Bono PR Support While Most Compelling Individual Wins Paid Internship
EAST RUTHERFORD, NJ – January 15, 2009 – MWW Group (www.mww.com), one of the nation’s top ten public relations firms, today launched a national initiative asking America, “What Change Are You Ready For in the First 100 Days?” MWW Group is searching for individuals and organizations to provide “100 Words for 100 Days,” defined as a written or spoken description of a positive change that can be effected within the first 100 days of the Obama administration. The winning organization will earn three full months of PR support from MWW Group to help implement that change. The winning individual will earn a paid internship.
This program is timed to coincide with the inauguration of Barack Obama as the 44th President of the United States. Written and video submissions will be gathered at www.mww.com/change. The winning organization and individual will be chosen within 30 days of Obama’s inauguration. The PR support and internship will begin thereafter.
“Every President since Franklin Delano Roosevelt has been measured by his accomplishments during the first 100 days in office. The inauguration of a new U.S. President ushers in a period of hope and opportunity – and a time for all of us, regardless of party affiliation, to think about how we can help change our nation for the better,” said Michael W. Kempner, president and CEO of MWW Group. “The purpose of this initiative is to challenge America to think about how we can all make a difference. To do our own small part, we’re offering our services, free of charge, to help further the effort to enact positive change. And to help teach the skills of communication to further change America for the better.”
MWW Group will help to advance causes that are identified by both an organization and an individual. For the winning organization, MWW Group will provide public relations services for three months, worth $30,000, in the effort to achieve the designated goal. The selected individual will be awarded a $5,000 paid internship at any of MWW Group’s ten offices. Over the course of the three-month internship program, the individual will be trained to learn PR skills that can be applied toward helping to achieve change.
About MWW Group
MWW Group is one of the nation’s top ten public relations agencies and is known for its results-driven approach to public relations and “Aim High… and Deliver” commitment to client service. For the past four years, MWW Group has been honored with the #1 ranking in the Holmes Report agency client satisfaction survey. MWW Group achieved top rankings in the categories of account leadership, strength of account team, creativity, strategy and planning, and program execution. In 2006, MWW Group was named PR Agency of the Year by The Holmes Report and Mid-size PR Firm of the Year by PR News, in recognition of the firm’s growth, strategic account leadership and industry-leading employee retention.