Boscov’s Beats the Odds and Stores Return to Founding Family
We are proud to announce MWW Group has won a PRNews Legal PR Award in the Crisis Management/Crisis Response category on behalf of the following campaign:
MWW’s Corporate Communications team worked with Boscov’s to develop a communications plan to educate key constituencies about the facts behind the company’s Chapter 11 filing and what to expect as Boscov’s restructured its business. In the weeks following the announcement, all measures of success were achieved: store sales were up; employee retention at the store and corporate level exceeded expectations; vendors continued to ship products; and community feedback was overwhelmingly positive.
