We are pleased to announce MWW Group has won two IRIS Awards for the following campaigns:

Nikon D90 - Creating the Phenomenon

Print, broadcast and online, MWW Group turned the Nikon D90 digital SLR camera into a worldwide phenomenon over night. Despite competitive announcements, product leaks and working with international timelines, we prepared a strategic plan that ensured the D90 received a massive amount of coverage across all mediums, starting with the launch day and continuing well through the holiday buying season.

Beginning with an aggressive and highly-strategic media relations campaign that focused on the strengths of the camera, we created targeted message points that varied depending on the type of publication. The campaign eclipsed all competition to produce overwhelmingly positive reviews in major trade, technology, consumer media, broadcast and online sources ranging from Popular Photography, The New York Times, CNBC, Time Magazine and CNET, among many others.

The effort generated more than 80 million media impressions within 60 days of launch and propelled Nikon to the number one position in market share, far above all other digital camera manufacturers.

This entry was posted on Monday, March 23rd, 2009 at 7:09 am and is filed under Awards. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.