Becker to Lead MWW’s DialogueMedia Practice
Becker to Oversee Company’s Industry-Leading Social and Digital Media Team
EAST RUTHERFORD, NJ - May 06, 2009 - MWW Group (www.mww.com), one of the nation’s top ten public relations firms, today announced that Joseph Becker has been promoted to lead the agency’s industry-leading DialogueMedia practice. As group vice president and practice leader, Becker will oversee the firm’s nationwide online engagement team and provide senior digital media counsel to many of MWW Group’s top clients. Becker, who previously served as a vice president within the DialogueMedia practice, will assume practice leader responsibilities from Saurabh Wahi who is departing the firm after an eight year tenure to pursue graduate studies.
“Since he joined MWW Group, Joe’s been a leader within our DialogueMedia practice and has provided invaluable guidance to our team and clients,” said Michael W. Kempner, president and CEO of MWW Group. “Joe is uniquely equipped to serve in his new role and possesses a rare combination of digital media expertise and a deep public relations background. Additionally, his expertise in corporate communications and public affairs enhances our already strong digital offerings for consumer marketing and e-advocacy.”
DialogueMedia is an integral practice within MWW Group, working with our executives and our clients to drive engagement and produce campaigns that create “individualized mass” strategies. DialogueMedia is integrated throughout all of MWW Group’s core practice areas: corporate communications, consumer marketing, public and government affairs, healthcare, internal communications, cause and social marketing. The company has led highly successful digital media campaigns for brand name companies across a wide breadth of industries including Nikon, Volkswagen, Deloitte, Sara Lee Corporation, 1-800-FLOWERS.COM and Gardenburger, among many others
Since joining the DialogueMedia team as a vice president, Becker has played an important role in directing social and digital strategies for many of the firm’s major accounts including 1-800-FLOWERS.COM, Deloitte, Volkswagen and others. Prior to joining MWW Group, Becker served as an associate director at Peppercom where he was responsible for the overall strategy and marketing activities for the agency’s digital communications practice.
Previously, Becker spent three and a half years as an external communications specialist at IBM where he directed communications initiatives for the company’s Emerging Internet Technology and Web 2.0 division. Prior to IBM, Becker served a four-year stint at Hill & Knowlton public relations where he rose to the level of Account Supervisor and led strategy for such major global brands as Hewlett-Packard/Compaq, Motorola, British Telecom and others. Becker began his career at Mobil where, as a deputy legislative assistance, he provided legislative assistance to the Mobil-Exxon merger teams and contributed to the company’s lobbying initiatives.
About MWW Group
MWW Group is one of the nation’s top ten public relations agencies and is known for its results-driven approach to public relations and “Aim High… and Deliver” commitment to client service. For the past four years, MWW Group has been honored with the #1 ranking in the Holmes Report agency client satisfaction survey. MWW Group achieved top rankings in the categories of account leadership, strength of account team, creativity, strategy and planning, and program execution. In 2006, MWW Group was named PR Agency of the Year by The Holmes Report and Mid-size PR Firm of the Year by PR News, in recognition of the firm’s growth, strategic account leadership and industry-leading employee retention. MWW Group is part of the Interpublic Group of Companies (NYSE: IPG).
