Laura Halsch Joins MWW Group’s DialogueMedia Practice As Digital Strategist
Halsch to Help Lead Development of Customized Online and Social Media Campaigns for MWW Group Clients
NEW YORK – May 19, 2009 - MWW Group (www.mww.com), one of the nation’s top 10 public relations firms, announced today that Laura Halsch has joined MWW Group as a digital strategist in the firm’s industry leading DialogueMedia practice. Halsch brings a proven track record of implementing successful digital and social media initiatives for such major brands as Louis Vuitton, TJ Maxx, Hellmann’s and Lipton. In her new role at MWW Group, Halsch will help develop and execute strategic online communications programs for a number of the firm’s top clients.
Prior to joining MWW Group, Halsch served as a digital specialist in the 360˚ Digital Influence Group at Ogilvy Public Relations where she directed successful campaigns in support of a number of the company’s major brands. In this role, Halsch helped lead a series of high-impact digital campaigns including the launch of a blog and aggregator for Kaplan University and a blogger-weekend for TJ Maxx. Previously, Halsch served as an account executive in Ogilvy’s Washington, D.C. office where she conducted media relations programs for such clients as DuPont and FEMA.
“Laura is a highly talented digital expert who brings tremendous creativity and an impressive record of leading successful programs for top global consumer brands. Like many of the practitioners in our DialogueMedia practice, Laura’s social media expertise are backed by a formal PR background that, in Laura’s case, includes media relations work for major government agencies,” said Joseph Becker, group vice president and practice leader of DialogueMedia. “By adding the best and smartest talents in the digital space, we’re continuing to help our clients own the online conversation in their respective sectors and stay several steps ahead of the competition.”
DialogueMedia works with MWW Group’s clients to ensure engagement that delivers results. DialogueMedia strategies are integrated throughout all of MWW Group’s core practice areas: corporate communications, consumer marketing, public and government affairs, healthcare, internal communications, cause and social marketing. The company has led highly successful digital media campaigns for brand name companies across a wide breadth of industries including Nikon, Volkswagen, Sara Lee Corporation, 1-800-FLOWERS.COM, among many others.
About MWW Group
MWW Group is one of the nation’s top ten public relations agencies and is known for its results-driven approach to public relations and “Aim High. Deliver” commitment to client service. For four years in a row, MWW Group was honored with the #1 ranking in the Holmes Report agency client satisfaction survey. MWW Group achieved top rankings in the categories of account leadership, strength of account team, creativity, strategy and planning, and program execution. In 2008, MWW Group was named PR Agency of the Year by The American Business Awards and Mid-size PR Firm of the Year by PR News, in recognition of the firm’s growth, strategic account leadership and industry-leading employee retention.
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