MWW Group Helps Elevate And Drive The Online Conversation With Launch Of MWW Pulse
Agency Issues Call-to-Action for Companies and Thought Leaders to Join Public Discussion On Major Issues Across Critical Business Sectors
Initial Discussion Will Focus on Sustainability and the Environment; Panel to Include Experts from Twilight Earth, Inhabitot, GreenbuildingsNYC, Green Mom Review and The Alternative Consumer
EAST RUTHERFORD, N.J. - October 28, 2009 - MWW Group, one of the nation’s top ten public relations firms, today announced the launch of MWW Pulse (www.mww.com/mwwpulse). Bringing together a diverse panel of online thought leaders, MWW Pulse will be focused on elevating the online conversation and shedding new insights relevant to critical industries and business categories. MWW Pulse will provide a single platform where expert contributors will share opinion, answer questions and address relevant trends in their respective industries and sectors. The first MWW Pulse panel will focus on Sustainability and the Environment followed by Health & Wellness, Consumer Technology and Personal Finance.
“MWW Pulse is a call-to-action urging companies and thought leaders to discuss and analyze issues that affect their respective industries from various stakeholder point-of-views and in an open and transparent manner. This platform will serve as an online ‘think tank’ bringing together influencers in a productive, meaningful conversation,” said Michael W. Kempner, president and CEO of MWW Group. “We chose to tackle sustainability and responsible environmental stewardship as our first focus group as these issues are critical to our staff, clients, end users and the customers of our clients and have implications that go well beyond the course of normal business.”
As a web platform, the functional goal of MWW Pulse is to aggregate information and commentary from online influencers on major business issues. The panelists will use blog posts, video and audio media to share opinions and interact with industry audiences, consumers and MWW Group clients via http://www.mww.com/mwwpulse.
The Sustainability and Environment panel will feature industry experts Jasmin Malik Chua/ Inhabitot and Ecouterre; Adam Shake/Twilight Earth; Maureen O’Connor/The Alternative Consumer; Stephen Del Percio/GreenbuildingsNYC and Janet Dean/The Green Mom Review. As part of the discussion, the panelists will highlight trends, offer predictions for enterprise sustainability and address urgent environmental events and news. Topics will include combating climate change; ways businesses can improve operations and drive revenue through strong corporate citizenship; and how businesses can be more responsible throughout functions like supply-chain management, sourcing, transportation, and community involvement.
“The purpose of MWW Pulse is to create a conversation that will enable our clients, consumers and industry stakeholders to stay current on the latest news and trends, share best practices and have a vibrant and productive dialogue on issues that matter to their businesses,” said Joseph Becker, GVP, Group Leader for DialogueMedia, MWW Group’s digital public relations practice. “These panels illustrate MWW’s commitment to innovation by offering a number of unparalleled strategic benefits for our clients; both helping our clients build relationships with key thought leaders while also giving them unique insights that can help move their business.”
About MWW Group
MWW Group is one of the nation’s top ten public relations agencies and is known for its results-driven approach to public relations and “Aim High… and Deliver” commitment to client service. For the past four years, MWW Group has been honored with the #1 ranking in the Holmes Report agency client satisfaction survey. MWW Group achieved top rankings in the categories of account leadership, strength of account team, creativity, strategy and planning, and program execution. In 2006, MWW Group was named PR Agency of the Year by The Holmes Report and Mid-size PR Firm of the Year by PR News, in recognition of the firm’s growth, strategic account leadership and industry-leading employee retention. MWW Group is part of the Interpublic Group of Companies (NYSE: IPG).
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