Geoforce Selects MWW Group As Agency Of Record To Lead Integrated Public Relations Program
Leading Provider of Global Asset Tracking and Management Technology Hires MWW Group to Lead Strategic Marketing, Media Relations and Executive Branding Initiatives
DALLAS - November 10, 2009 - MWW Group (www.mww.com), one of the nation’s top ten public relations firms, announced today it has been hired by Geoforce, Inc. to drive strategic communications that generate brand awareness and sales. A leading provider of global asset tracking and management technology, Geoforce is redefining how organizations leverage the power of asset visibility to achieve increased efficiency, business intelligence and profitability in the oil and gas, power and utility, heavy equipment and fleet markets.
“We selected MWW Group as our strategic communications partner not only due to their deep technology and vertical market expertise, but more importantly their ability to deliver our story in relevant ways to our target audiences,” said James MacLean, president and founder of Geoforce. “We are a results-focused, high-growth organization and are intensely focused on driving sales and establishing our brand in the markets we serve. MWW Group’s entrepreneurial drive aligns with our own high-performance culture and we look forward to taking our company to the next level together.”
Geoforce dramatically simplifies the way companies track and remotely monitor their valuable equipment wherever it’s located around the world. By leveraging Geoforce’s Web-based software platform that taps a blend of GPS, radio frequency identification (RFID) and other wireless technologies, companies can automate and streamline the process of tracking their assets in the field. Formed in 2007 by industry veterans from the oil and gas, equipment rental and related industries, Geoforce has a fast-growing customer base and manages the largest GPS oilfield equipment tracking and remote monitoring deployment in the Gulf of Mexico.
“Geoforce was founded by industry veterans who knew first-hand the challenges companies across industries historically have faced tracking and managing their valuable equipment in the field,” said Cherie Gary, senior vice president and general manager, MWW Group’s Dallas office. “Having identified a significant business challenge, Geoforce created an innovative, differentiated solution and is well positioned for strong growth. We are excited about the opportunity to partner with them and play a key role in helping Geoforce achieve its business objectives.”
About MWW Group
MWW Group is one of the nation’s top ten public relations agencies and is known for its results-driven approach to public relations and “Aim High. Deliver” commitment to client service. For four years in a row, MWW Group was honored with the #1 ranking in the Holmes Report agency client satisfaction survey. MWW Group achieved top rankings in the categories of account leadership, strength of account team, creativity, strategy and planning, and program execution. In 2008, MWW Group was named PR Agency of the Year by The American Business Awards and Mid-size PR Firm of the Year by PR News, in recognition of the firm’s growth, strategic account leadership and industry-leading employee retention. MWW Group is part of the Interpublic Group of Companies (NYSE: IPG).
# # #
