MWW Group Helps VW Launch A Car…on an iPhone
Recently, MWW Group successfully helped Volkswagen become the first OEM to launch a car exclusively through the iTunes App Store. We worked with VW’s partner team who created a free driving game developed exclusively for the iPhone and iPod Touch. “Real Racing GTI” puts players behind the wheel of the new Volkswagen 2010 GTI and allows them to compete on a fictional racetrack while experiencing the GTI’s restyled headlamps and turbocharged 2-liter engine.
The VW program was feature in the Wall Street Journal, New York Times Wheels Blog, ABC News, on top gaming blogs like Joystiq and Touch Arcade and in many other news outlets and blogs, like Cool Hunting.
Consumers with an iPhone or iPod Touch can get the free game and see how well you drive the 2010 GTI by visiting the iTunes Store.
Furthermore, registering during game play enters you to win 1 of 6 limited edition cars – 1 car awarded per week through December 2, 2009.
