MWW Group Honored for Work on the Palisades Highway Art Gallery
MWW Group was recently honored with a 2010 Bulldog Award for excellence in media and public relations. Our work for the “Drive with a Smile” Palisades Highway Art Gallery received a Gold level award in the Best Website: Business/Consumer category.
Palisades prided itself as being New Jersey’s nice auto insurance company. While they had a good reputation among existing customers, the company realized its positioning wasn’t creating buzz with the general public nor driving traffic to their website. Leveraging the state’s large and extensive artistic community, deep support for the arts, car culture and affinity for highway driving, MWW Group launched the “Drive with a Smile” campaign and website to connect Palisades to the community and create New Jersey’s first ever highway art gallery.
The Palisades post-campaign awareness study showed the following results:
· Over an 85% increase in consumer awareness
· More than 19,000,000 media impressions
· 18% increase in visit referrals
· 40% increase in traffic to Palisades.com
· 3000% increase in social media engagement
· Palisades.com/DriveWithaSmile saw over 37,200 visitors July-August, exceeding the original goal by more than 300% within two months of the four-month timeframe
