public relations
searchcontact
press room

MWW Group Wins Best of Show at Pyramid Awards!


pyramid_week_awardsWe are thrilled to announce that MWW Group has been honored with seven Pyramid Awards including “Best of Show” for our work with Volkswagen of America!  The Pyramid Awards, presented by the New Jersey chapter of the PRSA, recognize public relations excellence in New Jersey and have become the state’s most prestigious communications award.   MWW Group is proud to be a recipient of the prestigious Best of Show Award and especially among so many top competitors. 

 

 

vw_rrgti_mainmenuBest of Show winner Volkswagen challenged its partners develop a national launch strategy for the 2010 GTI that was as powerful, stylish and innovative as the car itself and do it all without paid media support of any kind.  The GTI was the first car in the world to be launched on an iPhone and use a mobile gaming strategy to reach its 25-40 year old technophile male target. MWW Group launched the campaign with a press, blogger and influencer event in New York at the Classic Car Club of Manhattan.  The results include an 800% ROI, $2M in media value, a #1 app in 36 countries and a Top 5 free app in all countries where the iTunes Store is available with more than 3.7 million downloads and more than 80% increase in leads, quotes and test drives.  The program generated more than 255 million media impressions in just 6 weeks.

 

In addition, MWW Group was awarded with Pyramid Awards for the following:

  • Living the Legacy: The Untold Story of the Milton Hershey School      
    Category:  Special Programs
  •  The War of the Whisper campaigns:  Building Momentum for an Unknown Bidder (Emerisque)
    Category:  Financial / Investor Relations  
  • Americans Embrace Change with IKEA
    Category:  Media Relations
  •  Volkswagen GTI Becomes the World’s First Car Launched Exclusively on a Mobile Device 
    Category:  Digital Communication / Social Media

 
Honorable Mentions:

  • “Drive With a Smile” Palisades Highway Art Gallery Website
     Category:  Marketing Communications
  •  MWW Group Holiday Card
     Category:  Video Communications
Share This:
footer