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ISSUE 22| 6.8.2011

RunKeeper: A Fitness Social Network 


RunKeeper makes it easy for users to track just about every activity throughout their day. Fitness apps have been extremely popular, but RunKeeper prides itself in becoming the Facebook of fitness. This cool fitness social network helps users calculate hours of sleep, body measurements, and even how many steps we take at work. (Wired) 

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6 Twitter Tips to Keep Happy Customers  


Social media has been a great way to reach loyal customers, and for customers it has been a great way to keep in touch with company news. Mashable offers new tips on different ways to interact with Twitter followers and keep them entertained, like giving out free things or making jokes. This can possibly also gain new followers. (Mashable) 

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The Facebook Tattoo     



We’ve heard about people naming their newborn after social media networks, like Facebook, but one woman takes Facebook loyalty to the extreme. She has videotaped herself getting a tattoo of 152 of her Facebook friends’ profile photos. One can only wonder what will happen if someone unfriends her, or even changes their Facebook photo. (Gawker) 


Juice in the City                  


Juice in the City is a Groupon-like site that offers deals at local places to moms. It is only about a year old and is already giving Groupon a run for their money, because unlike Groupon, Juice in the City is controlled by the recommendations of local moms. Women love coming back for more deals and vouchers. (TechCrunch)

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Groupon’s Loyalty Cards  


Groupon has teamed up with supermarkets to give shoppers a much more personal experience. Groupon has taken advantage of supermarket’s loyalty cards and have added them onto their site with the intention of giving Groupon users and participating supermarket customers faster access to promotions. This new program is beneficial for customers and retailers/supermarkets alike. (AdAge) 

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Diesel’s In-store “Like” Button


Diesel has come up with a fun new way to let Facebook users interact with their friends. QR codes have been set up in stores labeling various products. Once a customer scans the QR code, he/she can “Like” it and share it with their Facebook friends. This beats shopping alone and it takes the Facebook “Like” button to a whole new level. (Creativity Online) 

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Tom’s Glasses


Tom’s Shoes has opened up a new chapter to their “one for one” moto. Blake Mycoskie, Tom’s founder, has officially launched Tom’s Glasses with basically the same concept. If you buy one pair of glasses someone in a developing country who has bad vision will receive free glasses, medical treatment, or even surgery. (Fast Company) 

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10 Items for a Greener Office  


Sometimes being green in the office seems a bit difficult, but this article has given you a solution. Here are 10 items, varying from wastebaskets to a staple-less staple, that can help you be green while at work. You may even start up a new trend and encourage colleagues to be green too. (Mashable) 

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“When what we are is what we want to be, that’s happiness.”

Malcolm Forbes | Publisher of Forbes Magazine

About MWW Group
MWW Group is one of the top ten global independent public relations firms and is known for its results-driven approach to public relations and “Aim High. Deliver” commitment to client service. MWW Group is a different kind of agency. Passionate, driven, highly experienced professionals with an entrepreneurial attitude, strategic thinking and flawless execution. At MWW Group, we’re game changers, provoking new ways of thinking for ourselves and our clients. This attitude and ability results in category re-defining campaigns and the delivery of outstanding results for our clients, exceeding their expectations and business goals. In the past year, MWW Group was named both “Midsize Agency of the Year” and “Strategic PR Agency of the Year” by The Holmes Report and “Digital Firm of the Year” and “Team of the Year” by PR News. The firm has consistently been named one of the Top Places to Work in PR by PR News. For more information visit www.mww.com and follow MWW Group on Facebook, Twitter and LinkedIn.
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