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| Social Media for Social Good
Did you miss the live broadcast of our Sustainability panel during social media week? OnGreen gives a detailed recap of the panel and a summary of the key takeways of Sustainability 2.0: Harnessing the Power of Social Media to Promote Change where our own Mark Bernstein served as moderator. (OnGreen)
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| The Publisher Model in the Agency World
Ephraim Cohen, MWW Group EVP of Technology and Digital Content, gives us a detailed view of the Brands as Publishers: From 360 degrees to 365 days of engagement panel. Ephraim explains the changing role of the agency in a “Brand as Publisher” model. (Social Media Week Blog)
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The Risks & Rewards for Brands Using Social Media
Social media offer opportunities for brands to take bigger and bolder risks. Our roundtable discussion during Social Media Week in LA offered insights on how brands identify niche spaces online and decide to diverge from traditional brand strategies. Missed the session? Click below to view the archived video.
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Take Justin Timberlake’s Profile Pic
Justin Timberlake’s new film “In Time” is about people who stop aging at the age of 25 and must buy more time in order to stay alive. To promote his new film Justin is holding a contest called “Every Second Counts,” where photographers will be able to submit photos representing this idea. The winning picture will be used as Justin’s profile picture on Facebook. (AdAge)
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Doritos Inventor Buried with Snack
Arch Clark West, the Doritos inventor, died last Tuesday at the age of 97. As he leaves this life he is taking the popular snack with him. West’s daughter said that they will be through Dorito chips in before burying the casket. For some, this is very reminiscent of Doritos’ commercial during the 2010 Super Bowl. (Adweek)
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| Lawyers Screening Jurors Based on Social Media Profiles
It is quite common for an employer to search on social networks for the activity of their employees or potential hires. Now lawyers in the Dr. Conrad Murray case, Michael Jackson’s former doctor, have screened potential jurors through their online presence. A simple search of a jurors name can give lawyers insight on what they have been posting on their Facebook wall or tweeting. (CNN)
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Facebook Poll for Baby Names
Naming their baby can be a challenge to some parents. A couple from Crystal Lake, IL found a solution to their problem by creating a Facebook poll. Strangers are able to vote on four names that the couple has chosen as finalists. As of Friday, 500 people have voted. (Huffington Post)
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Reliable Reviews on Cliq
Have you ever read online reviews on places and felt the information wasn’t accurate? Cliq, a platform that searches users’ contacts and their contacts’ contacts on social networks, offers better feedback on how good a restaurant, business or product is. (AllFacebook)
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Mobile Phones Changing Healthcare in Africa
For most, our smartphone is a way to keep connected with family and friends and updated our status on social networks. In Africa, however, access to a mobile phone is the strongest way healthcare can be delivered to those needing it. Hospitals and doctors are often isolated in remote areas and access to mobile connection has made a difference. (Mashable)
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| Dead Sea Scrolls Website
It may be true, almost anything can be Googled. Google has set up a project with digital photography experts that show internet users five of the seven Dead Sea Scrolls. Before this, these scrolls could only be seen in Israel, but now all you have to do is Google the Dead Sea Scrolls Website. (CNet)
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“Anyone who has never made a mistake
has never tried anything new.”
Albert Einstein | German theoretical physicist
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About MWW Group
MWW Group is one of the top ten global independent public relations firms and is known for its results-driven approach to public relations and “Aim High. Deliver” commitment to client service. MWW Group is a different kind of agency. Passionate, driven, highly experienced professionals with an entrepreneurial attitude, strategic thinking and flawless execution. At MWW Group, we’re game changers, provoking new ways of thinking for ourselves and our clients. This attitude and ability results in category re-defining campaigns and the delivery of outstanding results for our clients, exceeding their expectations and business goals. In the past year, MWW Group was named both “Midsize Agency of the Year” and “Strategic PR Agency of the Year” by The Holmes Report, “PR Agency of the Year” by the International Business Awards, and “Digital Firm of the Year” and “Team of the Year” by PR News. The firm has consistently been named one of the Top Places to Work in PR by PR News. For more information visit www.mww.com and follow MWW Group on Facebook, Twitter and LinkedIn. |
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