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MWW Groups Celebrates 25 Years in the Business!
It started with a borrowed red “Selectric” IBM typewriter, an old desk and one room in Jersey City. Today, we are more than 200 people strong with an astounding client list.
To celebrate our 25 years of success, we’re offering one lucky winner the opportunity to win a tote bag with prizes from MWW Group. Simply answer three trivia questions about the year MWW Group was founded (1986) for your chance to win. One random respondent will be chosen on or around September 14, 2011.
Take the quiz!
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Following Fashion Week via Social Media
As New York Fashion Week kicks off today, designers are once again using the web to connect to audiences. Many designers will have their show streamed via platforms such as Facebook, YouTube, Twitter, and others. Mashable offers a list of great sources to watch our favorite brands show off their Spring/Summer 2012 collections. (Mashable)
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| The Short History of Social Media
Do you remember what life was like before Facebook and Twitter? Some of us may have forgotten how we used to communicate without social platforms, while the younger generation has no idea what life without an online presence is like. Take a look at the Short History of Social Media infographic to remind yourself how it all began. (Social Times)
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Social Media Rankings by Country
During the social media boom, many countries have embraced this culture and come out on top with the most users in several platforms. This article briefly gives us an insight on who the social media junkies around the world are. Where do you think America falls in? (Social Media Influence)
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“I’m Too Pretty To Do Homework…”
JCPenney made some people very upset when they started selling a t-shirt that read “I’m too pretty to do homework so my brother has to do it for me.” Subliminally stating that pretty girls are dumb or that they can get away with anything made their upset customers take to Twitter and Facebook to express their feelings about the shirt. (AdRants)
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| The Kardashian’s PR Blunder
The Kardashian sisters have sent out the press release on their Kardashian Kollection at Sears but overlooked some spelling where they call themselves the Kardashian Klan. Soon everyone took notice that the triple “K” in the sister’s names along with the word “Klan” was being received negatively by the press. (Huffington Post)
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HBO Takes You Back In Time
HBO has come up with a cool new way to advertise the premier of their popular show Boardwalk Empire. The show is based during the Prohibition era starting in 1917. HBO has creatively promoted the show with a running subway train designed for that era. New Yorkers get to ride the train during the weekends on the 2 and 3 lines. (AdWeek)
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Face Recognition Used for Advertising
Law enforcement officials have used facial recognition technology to identify criminals for some time, but advertisers are making use of this. Once customers walk into a supermarket, for example, there will be a digital billboard present that scans their face. The billboard will then analyze the person’s facial features and display specific ads pertaining to their demographic. (CBS News)
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| The Songs Behind Popular Commercials
We’ve all had a song stuck in our head even if we don’t like it very much. The beat makes it really catchy and sometimes unforgettable. Advertisers have always used this to their advantage in commercials. Songs gives every story a much more intense feel so that we remember what we are looking at. Here are the songs behind some of our favorite commercials. (Mashable)
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“Nothing is impossible, the word itself says ‘I’m possible’!”
Audrey Hepburn | British actress |
About MWW Group
MWW Group is one of the top ten global independent public relations firms and is known for its results-driven approach to public relations and “Aim High. Deliver” commitment to client service. MWW Group is a different kind of agency. Passionate, driven, highly experienced professionals with an entrepreneurial attitude, strategic thinking and flawless execution. At MWW Group, we’re game changers, provoking new ways of thinking for ourselves and our clients. This attitude and ability results in category re-defining campaigns and the delivery of outstanding results for our clients, exceeding their expectations and business goals. In the past year, MWW Group was named both “Midsize Agency of the Year” and “Strategic PR Agency of the Year” by The Holmes Report, “PR Agency of the Year” by the International Business Awards, and “Digital Firm of the Year” and “Team of the Year” by PR News. The firm has consistently been named one of the Top Places to Work in PR by PR News. For more information visit www.mww.com and follow MWW Group on Facebook, Twitter and LinkedIn. |
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