MWW Group Named Digital Team of the Year!
MWW Group had an impressive and memorable day at the PR News Digital PR Awards. We took home five awards including “Digital PR Team of the Year” for the second year in a row. The PR News Digital PR Awards recognizes outstanding digital initiatives among corporations, agencies and nonprofits. It has been an honor to be recognized among such outstanding competitors.
Additional category wins included:
Nikon Film Festival Social Campaign
Championing D-SLR Video
Category: Contest/Game
Category: Digital Marketing Campaign – 500k
Category: WOW Campaign
Nikon was the first manufacturer to introduce video capability in a D-SLR (single lens reflex) camera with the introduction of its D90. Since the introduction, competitors introduced a huge volume of competitive cameras and improved video capability. Nikon and its agency partners sought to combat this crowded market through a campaign that created a strong association between Nikon and video. Merging the popularity of HD video and user-generated content creation with the popularity of social media, Nikon partnered with MWW Group for PR and social media support to develop the first-ever online film festival.
Jimmy Dean and Hillshire Farm Cook Up
Social Media Results at BlogHer
Category: Most Engaged Brand
The objective was to position Jimmy Dean and Hillshire Farm as two of the most talked about brands at BlogHer and to generate exposure to promote key product launches by securing placements with product message-pull through. The booth was designed as a giant kitchen providing an opportunity to become immersed in the brand experience. Bloggers received samples of new products and attended cooking demonstrations by brand chefs. Both Jimmy Dean and Hillshire Farm ranked among the top four most talked about brands at BlogHer with Jimmy Dean capturing the largest online SOV of all brands.
Tags: Digital Awards, Hillshire Farm, Jimmy Dean, MWW Group, Nikon, PR News
