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Google+ Gains 62 Million Users
Google+ now has 62 million users and is adding over 600,000 daily. This increase has happened over the past couple of weeks, which may be due to the new Android app or the holiday season. It’s predicted that Google+ will reach about 300 million users by this time next year. (CNN)
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| Tumblr’s Plan for Original Content
Tumblr’s growth has exploded during the past year. Users reblog everything from gifs of cute kittens to funny memes and with so much content, it can be overwhelming for users to sift through. To address the problem and steer new users to the site, Tumblr is taking the unusual step to hire in-house editorial staff and content producers. What does this mean for their business model? (Fast Company)
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| Social Media Predictions for 2012
2011 was a big year in technology and social media. There is no doubt that the interaction and innovation will continue to grow. Here is a list of predictions for 2012 from growth in social gaming to Facebook surpassing 1 billion users. (Social Media Today)
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Verizon Backs Down on $2 Fee
Verizon Wireless announced that it would be charging customers $2.00 when paying their bills online or over the phone. After customer outrage Verizon decided to back off their decision and the fee scheduled to start January 15th will no longer be implemented. (WSJ)
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| Self-Cleaning Fabric
Do you dream about never doing laundry again? Scientists from Shanghai Jiao Tao University in China have invented a special cotton with coating that cleans itself using sunlight. During a test experiment, the special coating was able to remove stains when exposed to sunlight for two hours. (Mashable)
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TV Personalities’ Twitter Fight
It seems that Rick Santorum and Mitt Romney weren’t the only ones at battle. TV personalities, Piers Morgan and Keith Olbermann, briefly argued on Tuesday’s Iowa caucus over Twitter. Before social media, fans of the show would have never been able to witness this in real-time. (MediaITE)
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Ron Paul’s Twitter Battle
It’s no doubt that Twitter, among other social networks, will be a major part of this year’s elections and politicians should have their strategy in place. Ron Paul, Texas Congressman, posted a tweet about Jon Huntsman’s only voter in the Iowa caucus. Soon after, the tweet was deleted then posted again.(Warren County Report Newspaper Blog)
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What’s a Caucus?
As the 2012 elections approach it is important to understand what goes on around it. Vanity Fair’s blogger goes to Iowa and tells his readers what exactly a caucus is about. He sets the scene and gives the audience a good view by adding a little humor to his story. (Vanity Fair)
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Super Bowl Ads
All advertising spots have been filled for this year’s Super Bowl. On average, sponsors paid $3.5 million for a 30-second spot and the investment from automotive companies has surpassed last year’s record turnout. This has been a great investment in the past earning advertisers $100 million in publicity value. (Ad Week)
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Axe Anarchy
Axe is creating a real time comic book and is asking for everyone’s help in setting up the plot. ‘Axe Anarchy’ is about two experimental fragrances that are unleashed to the world. What happens next is totally up to the viewers and some fans may even make a small cameo. (Social Times)
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“Cheers to a New Year and another chance for us to get it right.”
Oprah Winfrey |American media proprietor, actress, and philanthropist |
About MWW Group
MWW Group is one of the top ten global independent public relations firms and is known for its results-driven approach to public relations and “Aim High. Deliver” commitment to client service. MWW Group is a different kind of agency. Passionate, driven, highly experienced professionals with an entrepreneurial attitude, strategic thinking and flawless execution. At MWW Group, we’re game changers, provoking new ways of thinking for ourselves and our clients. This attitude and ability results in category re-defining campaigns and the delivery of outstanding results for our clients, exceeding their expectations and business goals. In the past year, MWW Group was named both “Midsize Agency of the Year” and “Strategic PR Agency of the Year” by The Holmes Report, “PR Agency of the Year” by the International Business Awards, and “Digital Firm of the Year” and “Team of the Year” by PR News. The firm has consistently been named one of the Top Places to Work in PR by PR News. For more information visit www.mww.com and follow MWW Group on Facebook, Twitter and LinkedIn. |
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