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Tic Tac’s “Shake It Up”
Tic Tac has come up with “Shake It Up,” an augmented reality campaign that lets users interact with its ads. They’ve placed 3 billboards in Times Square and several print ads that guide you to games, fun facts and tips when downloading the “Shake It Up” app. The app enables your smartphone to scan a ad and make it come to life. (Mashable)
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| Brands Let You Customize Their Products
Studies have shown that consumers are more lenient in allowing brands to use their information for advertising when products and communities will be customized to fit their needs. Many companies have started doing this. Kleenex lets you add your baby’s photo to the box and Coca-Cola lets customers make their own drink and share with Freestyle vending machines. (Adage)
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| The Least Interesting Man in the World
Introducing “The Least Interesting Man in the World.” Breckenridge Brewery has made a spoof of Dos Equis’ Most Interesting Man in the World with a rather boring man named Bob. There’s not much to say about Bob as he doesn’t have too much interesting to say. (Adrants)
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Lover.ly
If you love Pinterest and you love weddings then you’ll love Lover.ly. This new startup helps brides browse for creative ideas for centerpieces, dresses, hair styles, etc. Much like Pinterest, it’s a social network for weddings and brides that lets the user organize their favorite posts or just keep them in the “Love” section. (TechCrunch)
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The Grammys Break Viewing Records
Two major events blew up on Twitter’s radar this past weekend, Whitney Houston’s passing and The Grammys. There were nearly 40 million Grammy viewers which is the second largest audience the show has ever had. The increase may be due to Whitney Houston and the interaction on social networks like Twitter and Facebook. (AllThingsD)
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10 Popular Valentine’s Day Videos
The Valentine’s Day Google Doodle was among the favorites on everyone’s list of cute Valentine’s Day videos. Social Times has put together a list of cute videos around the web that were perfect for yesterday. There are even some videos for the singles. (Social Times)
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More Devices than People by 2016
A study by Cisco System shows there will be more devices generating data traffic than people on Earth by the year 2016. As of now there are about 7 billion people and the United Nations estimates there will be 7.3 billion by 2016. The number of mobile devices by then, according to the study, will be at 10 billion. (Huffington Post)
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Tweet While Driving
We may have all done it in the past. Checking our emails, texts, or Tweets while driving is not safe. Automakers are providing drivers with a device in their cars that will enable them to do all this and more. Critics warn that this may be a distraction on the road instead of a positive alternative. (ABC News)
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“No matter how many goals you have achieved,
you must set your sights on a higher one.”
Jessica Savitch |American journalist |
About MWW Group
MWW Group is one of the top ten global independent public relations firms and is known for its results-driven approach to public relations and “Aim High. Deliver” commitment to client service. MWW Group is a different kind of agency. Passionate, driven, highly experienced professionals with an entrepreneurial attitude, strategic thinking and flawless execution. At MWW Group, we’re game changers, provoking new ways of thinking for ourselves and our clients. This attitude and ability results in category re-defining campaigns and the delivery of outstanding results for our clients, exceeding their expectations and business goals. In the past year, MWW Group was named both “Midsize Agency of the Year” and “Strategic PR Agency of the Year” by The Holmes Report, “PR Agency of the Year” by the International Business Awards, and “Digital Firm of the Year” and “Team of the Year” by PR News. The firm has consistently been named one of the Top Places to Work in PR by PR News. For more information visit www.mww.com and follow MWW Group on Facebook, Twitter and LinkedIn. |
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