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Nikon and Warner Music Group at SXSW
Major brands are now part of the fabric at the yearly South by Southwest festival. This year, Warner Music Group teams up with Nikon at SXSW to bring guests three days of live performances from artists including B.o.B. and T.I., among others. Nikon will also be holding special events to showcase their award-winning products during these three days. MWW client. (Technorati)
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Homeless 4G Hotspots
One story that received a lot of controversy this past weekend was that of Homeless 4G Hotspots. An advertising agency paid 14 homeless people to carry WI-FI signals during the SXSW Conference. They all wore t-shirts to indicate they were a hotspot, but many perceived this as exploitation. (CBS News)
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Brands in SXSW
If you didn’t attend SXSW there may have been some things you missed. Many brands used this time as networking opportunities. Here is a short recap of what some brands were doing during the Interactive part of the conference. (AdAge)
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Encyclopedia Britannica Ends Print
It is inevitable that the internet and this digital age will replace certain parts or our lives such as printing. After 244 years the Encyclopedia Britannica has decided to stop printing their books and will solely focus on their online encyclopedias. (NY Times)
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Big Companies Partner to Reward Learning
During Boy and Girl Scouts, kids get badges for their achievements. Well, what’s to say that this can’t work as a learning model also? Mozilla, Disney Pixar, NASA, Intel and others are joining in on this new learning system. Students get badges for their achievements. (Fast Company)
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Twitter’s New Brand Page Features
Twitter customized their profile for brands this December. There are other changes coming to the social platform. Reports say that Twitter will be adding features such as e-commerce and contest capabilities and brands may not be restricted to the 140 character limit any longer. (Media Bistro)
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Yahoo vs. Facebook
On Monday Yahoo filed a lawsuit against Facebook over patent rights. Yahoo claims that Facebook’s growth since its launch is due to its use of Yahoo’s patented technology. As Yahoo’s shares continue to slip they are risking being viewed as desperate and patent trolling. (Mashable)
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New Yorker Suing Apple
Siri has been one of the most popular application on the iPhone in a long time, however, one New Yorker is suing Apple for false advertisement. This man filed a lawsuit accusing Apple of misleading advertisement on their Siri commercials. (Washington Post)
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“Great spirits have always encountered violent opposition from mediocre minds.”
Albert Einstein |German Physicist |
About MWW Group
MWW Group is one of the top ten global independent public relations firms and is known for its results-driven approach to public relations and “Aim High. Deliver” commitment to client service. MWW Group is a different kind of agency. Passionate, driven, highly experienced professionals with an entrepreneurial attitude, strategic thinking and flawless execution. At MWW Group, we’re game changers, provoking new ways of thinking for ourselves and our clients. This attitude and ability results in category re-defining campaigns and the delivery of outstanding results for our clients, exceeding their expectations and business goals. In the past year, MWW Group was named both “Midsize Agency of the Year” and “Strategic PR Agency of the Year” by The Holmes Report, “PR Agency of the Year” by the International Business Awards, and “Digital Firm of the Year” and “Team of the Year” by PR News. The firm has consistently been named one of the Top Places to Work in PR by PR News. For more information visit www.mww.com and follow MWW Group on Facebook, Twitter and LinkedIn. |
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