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McDonald’s Reflective Billboard
McDonald’s took a new approach on their billboards to announce that their restaurants are open 24 hours. This innovative billboard only lights up at night when headlights from passing cars flash towards it. The billboard is completely black until “Open All Night” appears. (MWW Client) (YouTube)
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AT&T Sells Its Yellow Pages
AT&T has announced that they have sold off their Yellow Pages this week. Wireless has been taking over and less landlines are being used. Today, almost 32% of American households only use mobile phones and do not have a landline anymore. (CNN Money)
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Adidas’ miCoach Service
Adidas is bringing something new to the Major League Soccer All-Star Game this July. Their new miCoach service allows coaches to track player performance during the game via a tablet. Adidas is calling this the world’s first smart soccer match. (CNet)
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ONE Target G8 to End Poverty
ONE is a non-profit that targets the elimination of poverty. They have come up with a new campaign urging G8 members to take action against poverty. The campaign is called Thrive and it is asking everyone to sign the G8 petition. It has already received over 55,000 signatures and a call to action from actor Colin Farrell. (Mashable)
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U.S. Army Goes Green
With more companies and individual people going “Green” it is only a matter of time before the U.S. Army started to go “Green too. A new laboratory is developing technology such as fuel cells and hybrid systems for the Army’s combat vehicles for cleaner and more reliable energy. (Huffington Post)
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Google Revamps Google+
Google has introduced a revamped Google+. The new format features a redisgned navigation with drag-and-drop tool, new profile pages, new Google+ Hangouts, and much more. This new format offers a cleaner user experience and was implemented after complaints of a cluttered profile. (TechCrunch)
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LinkedIn’s New Marketing Access
LinkedIn has been good about not spamming user profiles with ads and plans to stay that way. However, the social network has come up with a new way for brands to reach their audience, which is great news for marketers. This new service give marketers access to targeting analytics for advertising campaigns via their “follower ecosystem.” (Social Times)
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Instagram Users Mad at Facebook
One of the biggest stories in social media has been surrounding Instagram. Last week, the photo-sharing site became available to Android users and this week Facebook announced it has purchased Instagram for $1 Billion. This new announcement caused an up-roar with Instagram users, but why are they so mad? (CNN)
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“He who has never learned to obey cannot be a good commander.”
Aristotle | Greek philosopher
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About MWW Group
MWW Group is one of the top ten global independent public relations firms and is known for its results-driven approach to public relations and “Aim High. Deliver” commitment to client service. MWW Group is a different kind of agency. Passionate, driven, highly experienced professionals with an entrepreneurial attitude, strategic thinking and flawless execution. At MWW Group, we’re game changers, provoking new ways of thinking for ourselves and our clients. This attitude and ability results in category re-defining campaigns and the delivery of outstanding results for our clients, exceeding their expectations and business goals. In the past year, MWW Group was named both “Midsize Agency of the Year” and “Strategic PR Agency of the Year” by The Holmes Report, “PR Agency of the Year” by the International Business Awards, and “Digital Firm of the Year” and “Team of the Year” by PR News. The firm has consistently been named one of the Top Places to Work in PR by PR News. For more information visit www.mww.com and follow MWW Group on Facebook, Twitter and LinkedIn. |
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