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Google Partners with Viacom
Google and Viacom have recently announced a unique and exciting partnership for Google users. Paramount, a Viacom company, will be releasing 500 movies to YouTube for rental. The movies will also be accessible on Google’s new Google Play. (AllThingsD)
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Mega Millions Lures Younger Crowd
Following last week’s big jock pot, do you have Mega Millions fever? Across the country, states have been trying to lure in more and more ticket buyers. Illinois became the first state to allow buyers to purchase tickets online. They took this opportunity to draw in a younger crowd instead of the older enthusiasts.(AdWeek)
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Beauty Vending Machines
Sometimes women forget their makeup at home, or may not want to walk around in heels for the rest of the day. Instead of searching for a department store, brands like Sephora, have been setting up vending machines in major cities offering products such as makeup, flats and even clean underwear. (The Fashion Spot)
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Federal Reserve Transparency Lessons
The Chairman of the Federal Reserve, Ben Bernanke, helped bring on the institution’s new strategy to bring transparency to its unclear businesses. North Jersey Community Bank’s Frank Sorrentino and our CEO Michael Kempner contribute to Forbes in discussion with Bernanke’s five lessons for business leaders. (Forbes)
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Yahoo Lays Off 2,000 Employees
Yahoo has announced they will be laying off 2,000 employees. Scott Thompson, Yahoo CEO, says this effort will intensify their core business and putting advertisers and users first. The company currently employs 14,000 people and is expecting to realize $375 million in annual savings with this lay off. (New York Times)
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Instagram for Android Breaks Records
It is finally here! The long-awaited Instagram app for Android made its way to one million users within 24 hours of the app’s release. There are a few differences between the app on the Android and the iPhone, such as some editing features. (Mashable)
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Twitter for Kindergarteners
Most social networks have an age requirement of 13 years old. That leaves the youngsters wanting to participate too. Twitter’s hashtag, #Kinderchat, features teachers and parents of Kindergarteners building a conversation. What is surprising is that there are also Kindergarteners joining the conversation, but as a classroom. (AllTwitter)
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Bald Barbie
In efforts to support girls facing cancer and other hair loss conditions, Mattel has announced that they will be producing a line of bald Barbie dolls. The National Association of Children’s Hospitals campaigned on Facebook and finally got Mattel’s ok. The doll will debut next year. (MSNBC)
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“If your actions inspire others to dream more, learn more, do more and become more, you are a leader.”
John Quincy Adams |The Sixth President of the United States
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About MWW Group
MWW Group is one of the top ten global independent public relations firms and is known for its results-driven approach to public relations and “Aim High. Deliver” commitment to client service. MWW Group is a different kind of agency. Passionate, driven, highly experienced professionals with an entrepreneurial attitude, strategic thinking and flawless execution. At MWW Group, we’re game changers, provoking new ways of thinking for ourselves and our clients. This attitude and ability results in category re-defining campaigns and the delivery of outstanding results for our clients, exceeding their expectations and business goals. In the past year, MWW Group was named both “Midsize Agency of the Year” and “Strategic PR Agency of the Year” by The Holmes Report, “PR Agency of the Year” by the International Business Awards, and “Digital Firm of the Year” and “Team of the Year” by PR News. The firm has consistently been named one of the Top Places to Work in PR by PR News. For more information visit www.mww.com and follow MWW Group on Facebook, Twitter and LinkedIn. |
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