MWW Promotes Jessica Shearer To Vice President, Director Of Marketing
Shearer Advances Following Year of Tremendous Growth for the Agency, including 11% Increase in Revenue and Five “Agency of the Year” Awards
NEW YORK – April 16, 2012 – MWW Group (www.mww.com), one of the top ten global independent public relations firms, announced today that Jessica Shearer has been promoted to vice president, director of marketing. Shearer, who joined the firm in 2009, has helped significantly expand the firm’s marketing efforts, instituting an integrated model that has seen MWW heighten its social media presence. Shearer’s leadership and marketing efforts contributed to a year of tremendous growth for the agency. In 2011, MWW saw an 11 percent increase in revenue and captured numerous industry awards including five “Agency of the Year” honors.
In her new role, Shearer will continue to oversee MWW’s agency-wide marketing initiatives and will help guide the implementation of expanded programs to seize upon dynamic opportunities in the public relations industry as well as emerging social media and digital platforms and technologies.
“Jess has helped play a lead role in elevating MWW’s presence in the industry and she has made significant contributions to the growth and success of the agency,” said Michael W. Kempner, president and CEO. “Her leadership has been essential in helping to build our brand and tell our story while developing a digital marketing strategy that has enabled MWW and its clients to capitalize upon emerging social media platforms and technology. Jess’ continued advancement is a reflection of her tireless dedication to the agency and the valuable contributions she’s made in what has been a stellar period of growth for MWW.”
Prior to joining MWW Group, Shearer worked at a number of media companies, including Esquire magazine, SELF magazine, and Hachette Filipacchi Media providing marketing communications and promotional event services to such world class brands as Moët & Chandon, Cartier, BMW, Lufthansa, Continental Airlines, Tommy Hilfiger, Jaguar and Clarins, among many others. Additionally, Shearer served as head of business development for a wide range of categories including automotive, consumer electronics, entertainment and liquor categories, while also creating strategic partnerships with organizations such as MoMA, PS 1, the Guggenheim Museum, and the Breeder’s Cup.
Shearer holds a bachelors degree in English from Marymount Manhattan College.
About MWW Group
MWW Group is one of the nation’s top mid-sized public relations firms and one of the ten largest independent global agencies. The company is industry-recognized for its work in consumer lifestyle marketing, digital marketing and social media, corporate communications, public affairs and government relations, consumer technology, healthcare and visual branding.
Through its “Network PR” approach, MWW Group helps its clients re-architect the conversation surrounding their brands to increase trust and relevance and drive action among key stakeholders. Among its numerous awards for client work, the agency has been recognized as 2011 “Midsize Agency of the Year” and 2010 “Strategic PR Agency of the Year” by the Holmes Report and has received accolades from PR News for “Team of the Year,” “Digital Firm of the Year” and “Top Places to Work in PR.”