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The Story of Send
Ever wonder what happens to an email between the time you send it and the time it is received on the other end? To answer this question, Google created a descriptive and colorful video of an email’s travels that also describes how they are doing their part to become a greener company. (AdFreaks)
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Zamzee
What better way to keep children fit and encourage them to want to stay active than to make it a game. Zamzee is an activity tracker for kids. They can wear it and at the end of the day log into Zamzee.com and upload their scores. Their points are converted into “currency” that can be used to outfit their Zamzee avatar. (Mashable)
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FarFaria
FarFaria is an awesome new app with a great concept. It is the Netflix of children’s books. Parents pay a monthly fee of $3.99 for unlimited access to children’s books on their tablet. However, the books available are solely created for the app, so don’t be surprised if Dr. Seuss doesn’t show up on your search. (USA Today)
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Guinness Deep Sea Bar
Guinness, the Irish beer company, is turning 250 and wanted to celebrate in a big way. They’ve come up with a submarine -like bar called the Guinness Deep Sea Bar. The bar is currently being tested for ventilation and other safety precautions and will remain in the Baltic Sea until its launch. (Arch Daily)
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Indestructible Backpack
EVOC, an outdoor sports brand, promoted their new protective backpack with an indestructible billboard. People were invited to punch a backpack on the billboard in order to prove its durability. With each punch a Facebook update was posted on EVOC’s page. Ultimately, the billboard received 97 hits per hour. (Creativity-Online)
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Scary Movie Comes to Life
If you’re a fan of the horror flick ‘The Ring’ this campaign was made for you. This movie is going on its 6th installment in Japan and is now in 3D. To promote the film producers decided to take the scary girl from the movie to the streets of Tokyo, Japan. (Fast Company)
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Facebook Hires Lightbox Team
Facebook announced that it has hired Lightbox’s entire team. Lightbox is similar to Instagram and is run by a team of seven engineers. Facebook will not be acquiring any user data from prior to its acquisition, and announced that users have until June 15th to backup all their data. Lightbox will be shut down after this date. Facebook will be moving forward in making mobile work for the company. (AllThingsD)
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Twitter’s Email Digest
Twitter has unveiled its new email digest option. If you’re too busy to keep up with Tweets or maybe have been on vacation for the past week, Twitter will send you a weekly email of what you may have missed. You can now keep up with Twitter even when you’re not on it. (Huffington Post)
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“Believe with all of your heart that you will do
what you were made to do.”
Orison Swett Marden | American writer
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About MWW Group
MWW Group is one of the top ten global independent public relations firms and is known for its results-driven approach to public relations and “Aim High. Deliver” commitment to client service. MWW Group is a different kind of agency. Passionate, driven, highly experienced professionals with an entrepreneurial attitude, strategic thinking and flawless execution. At MWW Group, we’re game changers, provoking new ways of thinking for ourselves and our clients. This attitude and ability results in category re-defining campaigns and the delivery of outstanding results for our clients, exceeding their expectations and business goals. In the past year, MWW Group was named both “Midsize Agency of the Year” and “Strategic PR Agency of the Year” by The Holmes Report, “PR Agency of the Year” by the International Business Awards, and “Digital Firm of the Year” and “Team of the Year” by PR News. The firm has consistently been named one of the Top Places to Work in PR by PR News. For more information visit www.mww.com and follow MWW Group on Facebook, Twitter and LinkedIn. |
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