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Facebook Saves Lives
Mark Zuckerberg has announced that Facebook has a new tool in place where organ donors can share their stories. There are currently over 100,000 Americans waiting for a match, and as the largest social networking site, Facebook is a great way to spread the word about the importance of being an organ donor. ABC sat down with Zuckerberg and got the details on this new life saving tool. (ABC News)
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PepsiCo’s Global Social Campaign
PepsiCo has partnered with Twitter to bring its followers streaming videos of live music concerts as part of its global campaign. The campaign will also feature a TV ad with singer/rapper Nicki Minaj. PepsiCo is currently the number two soda company and is competing with Coca-Cola for the number one spot. (Huffington Post)
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Weather.com Goes Social
Weather.com is bringing their forecasts to social media. While weather alerts have traditionally relied on television and radio for broadcasts, Weather.com’s integration with social media will make the experience more personal. Soon Facebook users will be able to see what the weather is like in their friends’ neighborhoods. (Mashable)
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Blackberry 10
Research in Motion (RIM) revealed a prototype of the Blackberry 10 operating system said to be released sometime this year. The sneak peek video gained a positive response on YouTube, but some smartphone users commented that they still prefer the iPhone or Android over a Blackberry. (LA Times)
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Wrapp
Wrapp is a new social gift card service that lets users give gift cards via Facebook. Wrapp has a number of features such as utilizing the users’ demographic information to provide a list of retailers that person may like. It also lets other users contribute to the gift card as well. (Social Times)
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Remember.com
Social sharing is always popular especially surrounding current events. Remember.com is a little different. This startup allows users to share memories of a person, place or topic. Set up a little like Pinterest, users can comment on different "boards." (USA Today)
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Stop Childhood Obesity Campaign
In efforts to decrease and eventually eliminate childhood obesity, the Advertising Council and Clear Channel Media and Entertainment have joined forces to run a series of radio ads. These ads will reach a total of 237 million listeners a month and will use humor to encourage families to live a healthy lifestyle. (New York Times)
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Kenneth Cole Takes Down Ad
Kenneth Cole recently pulled an NYC billboard due to high level of negative responses. The billboard featured a model in a red suit and read “Shouldn’t Everyone Be Well Red?” The ad attempted to criticize public school teachers and their unions. (AdWeek)
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“Great changes may not happen right away, but with effort even the difficult may become easy.”
Bill Blackman | American artist
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About MWW Group
MWW Group is one of the top ten global independent public relations firms and is known for its results-driven approach to public relations and “Aim High. Deliver” commitment to client service. MWW Group is a different kind of agency. Passionate, driven, highly experienced professionals with an entrepreneurial attitude, strategic thinking and flawless execution. At MWW Group, we’re game changers, provoking new ways of thinking for ourselves and our clients. This attitude and ability results in category re-defining campaigns and the delivery of outstanding results for our clients, exceeding their expectations and business goals. In the past year, MWW Group was named both “Midsize Agency of the Year” and “Strategic PR Agency of the Year” by The Holmes Report, “PR Agency of the Year” by the International Business Awards, and “Digital Firm of the Year” and “Team of the Year” by PR News. The firm has consistently been named one of the Top Places to Work in PR by PR News. For more information visit www.mww.com and follow MWW Group on Facebook, Twitter and LinkedIn. |
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