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Movies Go Social This Summer
Movie goers are always abuzz this time of year as the biggest summer blockbusters are getting close to their premiers. Due to increased consumer engagement via digital media, many films have gone social to stay in touch with fans. Here’s a list of 10 upcoming premiers and their social and digital strategies. (Mashable)
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MTV Movie Awards via Twitter
MTV is no stranger to social media and this year they’ve taken it to another level. The MTV Movie Awards will be broadcasted live this Sunday and fans will now be able to vote for “Best Hero” via Twitter. There will also be other social features such as the Twitter Tracker. (AdAge)
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Bitly Gets a New Look
Bitly has changed up its look and added new features. It is now aiming to be not just a link shortener, but a social bookmarking aggregator as well. The new Bitly website is now available and is centered around users’ personal pages of saved links. (AllThingsD)
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The Facebook Smartphone
New technology emerges on a daily basis. Facebook, for example has been developing a variety of new mobile apps which some say could lead to the creation of a Facebook phone. According to anonymous sources, Facebook is planning to release their smartphone by 2013. (ABC News)
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FRONTROW
YouTube has launched its own Instagram like app. FRONTROW lets viewers capture photos of live streamed music events. The camera app has the ability to zoom in, change views, apply filters and share photos to social sites. The app was launched during an event at the Sydney Opera House. (Social Times)
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Google Battles Piracy
Piracy has been an on-going battle on the intranet, and Google has received about 1.2 million requests from 1,000 copyright holders to remove links from searches. Last month alone Google removed 23,000 links from their search engine and the number keeps growing. Why has Google made this information public now? (CNN)
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Canceled Shows Return
It’s always heart-breaking when one of our favorite shows gets canceled, but providers like Netflix and DirecTV have thought of a solution. Both are buying new episodes of canceled shows from production companies that have a demand from their subscribers, and are offering the shows a second chance. New seasons of various shows, such as Jericho and Friday Night Lights, have already been ordered. (Business Week)
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Cupcakes via the Internet
Social media has been used to establish brands for large and small companies alike. Well, what if someone didn’t have a physical location? The founders of Robicelli’s, a Brooklyn-based cupcake business don’t actually have a shop. They say their store front is your mobile phone. (Fast Company)
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“The best way to prepare for life is to begin to live”
Elbert Hubbard | American writer and philosopher
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About MWW Group
MWW Group is one of the top ten global independent public relations firms and is known for its results-driven approach to public relations and “Aim High. Deliver” commitment to client service. MWW Group is a different kind of agency. Passionate, driven, highly experienced professionals with an entrepreneurial attitude, strategic thinking and flawless execution. At MWW Group, we’re game changers, provoking new ways of thinking for ourselves and our clients. This attitude and ability results in category re-defining campaigns and the delivery of outstanding results for our clients, exceeding their expectations and business goals. In the past year, MWW Group was named both “Midsize Agency of the Year” and “Strategic PR Agency of the Year” by The Holmes Report, “PR Agency of the Year” by the International Business Awards, and “Digital Firm of the Year” and “Team of the Year” by PR News. The firm has consistently been named one of the Top Places to Work in PR by PR News. For more information visit www.mww.com and follow MWW Group on Facebook, Twitter and LinkedIn. |
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