MWW’S Loren Waldron Promoted To Vice President, Business Development Services
EAST RUTHERFORD, NJ – June 13, 2012 – MWW (www.mww.com), one of the top ten global independent public relations firms, announced today that Loren Waldron has been promoted to vice president, business development services. Waldron will continue to lead MWW’s new business team, coordinating efforts across the company’s nine offices to spearhead new business development initiatives and identify growth opportunities for the company.
“In our first full year as a newly independent agency, we had more than 100 client wins and 11-percent overall growth, a credit to Loren’s leadership in helping to lead up our business development initiatives,” said Michael W. Kempner, president and CEO of MWW. “Loren, who joined our firm more than seven years ago, is a great example of MWW’s ability to grow and cultivate its best talent. I know she will continue to play a critical role in the future growth and success of our agency.”
Waldron joined MWW in 2005 and has worked in management roles across the company’s new business development, marketing and creative arms. Prior to joining MWW, she worked in the marketing department of Public Television National Production, the sponsorship sales firm for PBS. Previously she had served as a media specialist at DWJ Television and a log editor at USA Networks.
In addition to her current work at MWW, Waldron serves on the Board of Directors for the New Jersey Chapter of the Public Relations Society of America (PRSA NJ), where she is responsible for managing and directing the organization’s annual Pyramid Awards competition. She was the recipient of PRSA NJ’s Chapter Service Award in 2008.
Waldron holds a bachelor’s degree in communications from The University of Rhode Island.
MWW is one of the nation’s top mid-sized public relations firms and one of the ten largest independent global agencies. The company is industry-recognized for its work in consumer lifestyle marketing, digital marketing and social media, corporate communications, public affairs and government relations, consumer technology, healthcare and visual branding.
Through its “Network PR” approach, MWW helps its clients re-architect the conversation surrounding their brands to increase trust and relevance and drive action among key stakeholders. Among its numerous awards for client work, the agency has been recognized as 2011 “Midsize Agency of the Year” and 2010 “Strategic PR Agency of the Year” by the Holmes Report and has received accolades from PR News for “Team of the Year,” “Digital Firm of the Year” and “Top Places to Work in PR.”