MWW CORPORATE REBRAND SHOWCASES AGENCY’S INDEPENDENCE AND “MATTER MORE” APPROACH TO CLIENTS, EMPLOYEES, AND COMMUNITY
Firm Purchases Signage Rights to Rebrand Longtime Corporate Headquarters at the Meadowlands Metropolitan Center as The MWW Building
EAST RUTHERFORD, N.J. – June 6, 2012 – MWW (www.mww.com), one of the top ten global independent public relations firms, launched its new corporate identity today, including a new logo and tagline – “Matter More” – that reflects the agency’s independence and commitment to building and accelerating relevance for clients.
The rebrand comes just a little more than a year after MWW founder, CEO and president Michael W. Kempner spearheaded a management led buy-out from the Interpublic Group of Companies (NYSE: IPG), returning MWW to its status as one of the world’s largest independent public relations agencies.
“After our buy back, it was clear to us that MWW needed an entirely new look and feel to match our independence, our pride, and our culture and values,” said Kempner. “While our tagline is new, our philosophy is not. For more than 25 years, MWW has aimed to ‘matter more’ to our clients and employees, the communities where we do business, and to help our clients matter more to their stakeholders. The logo represents that we are more than what meets the eye – adding value far beyond what one might expect from a traditional PR firm.”
MWW’s rebrand also includes new signage rights, reflecting the rebranded logo, atop the agency’s headquarters in East Rutherford, NJ. Metropolitan Center – rebranded as The MWW Building – is a 15-story Meadowlands landmark which has served as the company’s corporate headquarters since 1997.
“The naming of The MWW Building is a very proud moment for our agency,” added Kempner. “For so many of us, it is deeply and emotionally rewarding to see the MWW name atop this building. There are so many employees who have joined me on the journey from growing MWW from a start-up to a major firm and now back to our roots as one of the top global independent firms.”
In addition to MWW’s New Jersey headquarters, the new corporate branding will be rolled out across the agency’s nine offices throughout the next few months, including a newly branded website, social media platforms, and internal and external materials.
“In an environment where so many messages and brands are competing for space, MWW knows that brands have to do more than just matter, they have to ‘matter more,’” said Jared Hendler, executive vice president, global director of digital and creative services. “This rebranding puts that philosophy front and center with sleek, modern design that truly captures what makes MWW a different kind of agency.”
To learn more about MWW and see the new branding in action, visit www.mww.com.
To view the new headquarters signage transformation, please view the time lapse video here.
About MWW Group
MWW Group is one of the nation’s top mid-sized public relations firms and one of the ten largest independent global agencies. The company is industry-recognized for its work in consumer lifestyle marketing, digital marketing and social media, corporate communications, public affairs and government relations, consumer technology, healthcare and visual branding.
Through its “Network PR” approach, MWW Group helps its clients re-architect the conversation surrounding their brands to increase trust and relevance and drive action among key stakeholders. Among its numerous awards for client work, the agency has been recognized as 2011 “Midsize Agency of the Year” and 2010 “Strategic PR Agency of the Year” by the Holmes Report and has received accolades from PR News for “Team of the Year,” “Digital Firm of the Year” and “Top Places to Work in PR.”