ANCILE Solutions Retains MWW As Agency Of Record
Global Provider of Award-Winning Learning Software Solutions Taps MWW For B2B Marketing Communications and Executive Eminence
NEW YORK– July 26, 2012 – MWW (www.mww.com), one of the top ten global independent public relations firms, announced today that ANCILE Solutions, Inc., a global provider of learning software solutions, has retained the firm as its agency of record. ANCILE Solutions will tap MWW’s Technology and B2B marketing and communications practice, constructing campaigns to increase awareness of ANCILE and its products and solutions among the media and analyst communities, including the development of a strategic media strategies program and executive eminence platform.
ANCILE Solutions helps improve its customers’ workforce performance and productivity with flexible and intuitive training software. Its products are utilized by more than half of the Fortune 100 and over 16 million users.
“In today’s competitive economic environment, every moment counts. Workforce productivity and efficiency is often the difference between getting the job done, and done well, or losing out to a competitor,” said Michael W. Kempner, president and CEO of MWW. “For over a decade, ANCILE Solutions has been the leader in workplace productivity software, helping customers to get the most of their enterprise solutions. Our global B2B marketing expertise will continue to ensure ANCILE Solutions remains the leader on the issues most relevant to business leaders today.”
MWW Group’s Technology and B2B marketing and communications practice consists of specialists with deep expertise across numerous industries, including professional services, financial services, technology, human resources, healthcare and manufacturing, among others. MWW develops and executes integrated communications campaigns designed to reach influencers in the client’s network to drive measurable business results.
“MWW’s expertise in technology and B2B marketing/communications, and its relationships with the industry analyst community, set it apart from the pack,” said Frank Lonergan, CEO of ANCILE Solutions. “We are looking forward to continuing our successful collaboration to grow our partnerships and expand awareness of our products and services globally.”
About ANCILE Solutions, Inc
ANCILE Solutions, Inc. is a global software solutions company specializing in the development and support of learning and performance products. ANCILE products support mission-critical business applications by providing solutions that increase employee productivity and proficiency. ANCILE products are used across all industries by over 3,500 customers and 16 million users in 88 countries. ANCILE customers include more than half of the Fortune 100. ANCILE develops, sells, supports and services ANCILE uPerform™, ANCILE uPerform™ Express, ANCILE uLearn™, and ANCILE Info Pak™. ANCILE is headquartered in Elkridge, Maryland. For additional information, please visit http://www.ancile.com.
MWW is one of the nation’s top mid-sized public relations firms and one of the ten largest independent global agencies. The company is industry-recognized for its work in consumer lifestyle marketing, digital marketing and social media, corporate communications, public affairs and government relations, consumer technology, healthcare and visual branding.
Through its “Network PR” approach, MWW helps its clients re-architect the conversation surrounding their brands to increase trust and relevance and drive action among key stakeholders. Among its numerous awards for client work, the agency has been recognized as 2011 “Midsize Agency of the Year” and 2010 “Strategic PR Agency of the Year” by the Holmes Report and has received accolades from PR News for “Team of the Year,” “Digital Firm of the Year” and “Top Places to Work in PR.”