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This Week’s Content:

	BRANDING Giant Headphones Go Missing 40 Days of Filth 9 Important Tips to Measure Social Activity

	Father’s day Green, Techy Father’s Day Gifts Dollars for Diapers

	doing Good Biobased Kidshouse Charity Miles

	Featured Blog post

	ABOUT MWW

Introducing Twitter’s Very First TV Commercial

Twitter officially unveiled their very own commercial during the 2012 Pocono 400 NASCAR race this week. The 16-second clip featured a drivers’ seat view of one of the race cars while in the race. The TV placement promoted Twitter’s newly launched hashtag pages. Instead of the traditional Twitter.com/NASCAR the commercial presents Twitter.com/#NASCAR. Through this web address users are directed to the new hashtag page with tons of NASCAR photos, driver content, and more. Hashtag pages are a great way for marketers to gain greater control over the volume and type of content that is shared, and allows users to avoid the noise that typically surrounds trending hashtags on Twitter. (mediabistro)

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BRANDING

Giant Headphones Go Missing
Some ads are so cool that people want to take them home. Dairy Farmers of Canada (DFC) placed giant headphones on a bus stop to encourage people to download free workout music, a promotion for their new campaign “Recharge with Milk”. The headphones were allegedly stolen, but were returned a few days later. (ADWEEK)

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40 Days of Filth
Dial’s second annual filthy campaign celebrates 40 Days of Filth. This year’s campaign focuses largely on social media and includes contests on Dial’s Facebook page. Users can play to win prizes over the course of the 40 days campaign. (AdRANTS)

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9 Important Tips to Measure Social Activity
With so many social media measurement tools available, there are many ways to obtain data. When running campaigns or ads, it may be difficult to understand what data really matters. Here are a few tips on measurement and how to determine what’s important. (Mashable)

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Father’s Day

Green, Techy Father’s Day Gifts Shopping for Father’s Day can be a challenge if you can’t think of the perfect gift for your dad or husband. Here are five cool gadgets that dads may love that also help them to stay “green” and shrink their carbon footprint. (Huffington Post) READ

Dollars for Diapers If the man in your life isn’t a tech guy, here’s another way to acknowledge him on Father’s Day. Dollars for Diapers is a local campaign that was launched on Mother’s Day and will end on Father’s Day. Donating to the campaign supports United Way’s Fox Cities Diaper Bank in Wisconsin, and assists underprivileged families with keeping their babies dry and healthy. (Postcrescent) READ




Featured blog post: MWW Absolute Value

Executive Compensation Plans Continue To Be Shot Down Investors voicing their displeasure at overblown executive compensation plans are being heard. Case in point: Citigroup failed to have its executive compensation plan approved, the first time in its 200-year history. 39 companies so far in 2012 have had their exec comp plans meet the same fate. And companies are listening, increasing the weighting of performance-based equity and improving shareholder dialogue in order to get their comp plans passed. By: Marilynn Meek, Vice President at Financial Relations Board READ

Doing Good

Biobased Kidshouse
When children ask their parents for a backyard playhouse, parents now have a new and “green” alternative. The Biobased Kidshouse was developed in the Netherlands and is made entirely out of natural material like tree-bark and potato peels. The Biobased Kidshouse’s panels are made from compressed straw and the roof is waterproofed with vegetable oil. The best part is that it can be recycled after the kids get older. (CNET)

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Charity Miles
We often need motivation to workout. Well, there’s an app for that. Charity Miles donates to charities according to the miles you run. After selecting your favorite charities, the app will track your miles with GPS technology. Users can donate $0.10 a mile when biking or $0.25 a mile while running or walking. (Smart Planet)

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