| technology |
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| Mozilla Makes Coding Easy
Mozilla, a non-profit organization that vows to “keep the power of the Web in people’s hands”, has introduced their newest app “Thimble.” Thimble allows people to make and edit their own web pages without going through the hassle and headache of learning HTML code. It also gives its users more control of what they put on the Internet. (The Mozilla Blog)
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| Tripping Transforms Vacationing
If you are planning a vacation in the near future, you may want to consider using “Tripping,” a global network that allows travelers to connect with people who are renting out their homes. The site offers over 750,000 rental spaces in more than 15,000 cities worldwide for users to choose from. (Mashable)
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| Featured blog post: RETURN ON REPUTATION |
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| Is “Branding” Really Irrelevant?
Carreen Winters, Executive Vice President of Corporate Communications, discusses the relevance of branding in her latest Return on Reputation post. As companies’ brands continue to be defined by the products they make and sell, what impact will this have their reputations? Is a company’s iconic brand giving way to the reputation of its products? Could corporate reputation take the place of “branding”? In her latest blog post, Carreen Winters explores the diminishing impact of “branding” and the rise of product reputation.
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| crisis communication |
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| Nestlé’s Badge of Dishonor
Nestlé, whose motto states “Good Food, Good Life,” is teaming up with the Girl Scouts of America to make candy bars based on the organization’s famous cookies. While this may seem like a genius tag team, some people are accusing Nestlé of breaking their promise to prevent childhood obesity by not marketing their candy to children under 12 years old. (CSPI)
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| Billboard Stunt Failure
The people at Go Fast! energy drink and Skydive Dubai will tell you that to promote a co-branded sign on the world’s tallest building you must spend 1.3 billion dollars to have a man with a jet pack circle the sign for 30 seconds. While the companies bragged about this being the “world’s most expensive billboard”, some are suggesting that the cost of this stunt was a little inflated. (AdWeek)
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