MWW Corporate Rebrand Showcases Agency’s Independence and “Matter More” Approach To Clients, Employees, and Community
MWW has officially released its new corporate identity this week! The rebrand includes a new logo and tagline, “Matter More,” which reflects the agency’s commitment to building relevance and trust not just among its clients, but also within the company culture. Along with the rebrand, MWW has also purchased signage rights to its headquarters building in E. Rutherford, NJ.
Google and Meebo Join Forces
Google has announced that it has acquired Meebo, a social platform that connects its users with a variety of social content from across the internet. It is a 7 year old platform that has helped businesses connect to consumers and consumers connect to other consumers. It isn’t clear on how Google will use Meebo but it is speculated that it may be used for Google+. (Social Times)
Should Facebook Be for Kids Under 13 Years Old?
Facebook may have plans to allow children under 13 years old join the site with parental controls on their profiles. After this news many parents gave their opinion on whether or not this may be a good idea. Social networks have made it easier for children to be victims to bullying and verbal abuse. So what is the appropriate age on a social network? (CNN)
The co-founders of Napster, Sean Parker and Shawn Fanning, recently announced their latest product, Airtime. Airtime is a new social network where Facebook users can video chat and share content, much like Chatroulette. However, during the launch the platform reportedly crashed and experienced a variety of glitches, leading to many negative reviews.(CBS)
Take A Year Off!
Gold Peak Tea is offering $100,000 and a year off to one lucky winner! Through their ‘Take the Year Off’ campaign on Facebook, fans are encouraged to write on Gold Peak Tea’s wall on what they would do with the year off. Gold Peak Tea is encouraging fans to pursue their dreams during their year off and consumers will have the chance to vote for their favorite entries. (AdRANTS)
Pine-Sol Lady Says Boo!
Pine-Sol is taking a new approach to promoting their product to men by scaring them. The video, titled “Pine-Sol Pranked” captures men trying out the product in a kitchen or a bathroom, where they are then surprised by Diane Amos the famous “Pine-Sol Lady”. (Long Island Press)
Strappy is a new interactive ad placed in Tokyo subways. Smartphone users hold up their phones to the ad and receive a URL link. Many Japanese telecommunication companies have already installed data service antennas in subways and over 70 million smartphones are compatible with this new technology. (Mashable)
New Domain Names
ICANN, the Internet Corporation for Assigned Names and Numbers, has announced that it received over 1,900 applications for top level domain names. Companies have applied for domains such as .docs, .youtube and even .lol. Managing these domains can be expensive and ICANN requires a $25,000 per year fee. (CNET)