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This Week’s Content:

	TECHNOLOGY U.S. Army Wears Tech Phone Predicts Movements Surveillance Requests Spike .

	DIGITAL LinkedIn VS Facebook Getting Paid to Share

	BRANDING CampusLive’s Rebrand Hot Wheels Stunt

	FEATURED BLOG POST The promise of ROI and the monetization of Social Commerce is here.

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Olympic Campaigns

With the 2012 Olympic Games only a few weeks away, the biggest consumer marketers are gearing up to launch their new sports-inspired campaigns. Major sponsors include Coca-Cola, GE, OMEGA, Procter & Gamble, Visa and more. Many of the campaigns involve social media, and depend on the online participation of fans. Fans are encouraged to virtually cheer on their favorite athletes, upload action-packed photos and track their own athletic accomplishments. While OMEGA’s ads feature images of Olympic themed watches to help people remember that they are the “Official timekeeper of 25 Olympic Games” , Visa uses the voice of Morgan Freeman to give their campaign a competitive edge. Coca-Cola’s ads cheer on team USA as Proctor & Gamble’s campaign spans 34 brands and 73 countries. As the competition among sponsors heats up, it will soon be determined who will take home gold for being the most innovative. (AdAge)

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TECHNOLOGY

U.S. Army Wears Tech

A Massachusetts based company has created wearable technology for Army helicopter pilots. The devices, that can be strapped to a soldier’s wrist, use Android and Windows systems. This new technology will help pilots maintain “situational awareness” and assist them in figuring out where their enemies are. Though the devices are currently only for helicopter pilots, the company is expected to expand this technology to other parts of the military. (CNET)

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Phone Predicts Movements

Most mobile phones today come equipped with GPS. What if there was a phone that not only knew where you were, but also knew where you were going? Researchers in the U.K. have come up with an algorithm that uses your mobility patterns and the patterns of contacts in your phone to come up with your next move. Is this technology really cool or just really creepy? (Technology Review)

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Surveillance Requests Spike.

Cell phone carriers have reported an increase of requests from U.S. law enforcement agencies for cell phone records. Last year, there were over 1.3 million requests for cell phone records. The carriers claim that they do not approve every request, and only do so when subpoenaed or if law enforcement officials prove there is an emergency involving danger of death or serious physical injury. (Huffington Post)

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DIGITAL

LinkedIn VS Facebook LinkedIn has become the go to place for networking and job searches, but Facebook recently announced that they too are launching a job board on their site. According to a new analyst note from J.P. Morgan, most people will still prefer LinkedIn to Facebook, because they want to keep their personal lives separate from their professional lives. (Business Insider) READ

Getting Paid to Share The Fancy, a website known as the “Pinterest for ecommerce”, has come up with a creative incentive to get users to share products that they find on the site. If someone purchases an item with a link that was shared, the person who posted the link will get 2% of the sale price 30 days after that item has shipped. (Mashable)READ





Featured Blog Post: early adopter…early predictor

The Promise of ROI and the Monetization of Social Commerce is here. Jared Hendler, EVP, Global Director of Digital and Creative Services, discusses the monetization of social commerce. Social commerce is the direct and measurable connection between social influences via a network and its direct connection to sales either on or offline. Facebook is just one social media site that is getting caught up in the social commerce movement. Startup company LocalResponse is currently taking this process one step further by using mobile technology to help retailers engage with customers in-store. Other companies such as Foursquare, Pinterest, Mulu and Wrap are trying to find where they fit in the midst of social commerce. READ

BRANDING

CampusLive’s Rebrand

Dailybreak, formerly known as CampusLive, started as a website connecting various brands with college students through online games and prizes. After realizing that their website was reaching more than just students, it was decided that a major rebrand was in order. The company changed their name, appointed a new CEO and raised 5 million dollars to help target their new user base. (TechCrunch)

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Hot Wheels Stunt

Hot Wheels has taken their marketing strategy to new heights. This year, the toy-car company made childhood dreams a reality by creating a life-size version of the brand’s iconic double loop rig. Hot Wheels wowed fans when they sent two drivers upside down on the loop during the X Games. (AdWeek)

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