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Cancer Campaign Controversy
The Lung Cancer Alliance has created a stir with their newest advocacy campaign “No One Deserves to Die.” The campaign features pictures of different kinds of people, like hipsters or cat lovers, with the tagline “____ Deserves to Die.” The goal of the ads is to bring attention to the fact that lung cancer research is extremely underfunded because people blame its victims for bringing the disease upon themselves. However, with so many people offended, will the campaign be effective? (AdWeek)
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Bank Rewards Honesty
Australian Bank NAB set out to reward honesty by launching real-time campaigns in a local mall. Bank employees planted a missing wallet at the mall’s entrance, directly in the path of unsuspecting shoppers. When these people returned the wallet to the lost and found, they were surprised to find their faces plastered all around the mall, including on huge posters and even the top of a cake. This was all part of NAB’s attempt to set themselves apart from other banks. (AdRANTS).
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It’s a Great Day |
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Michael W. Kempner, President and Chief Executive Officer of MWW, discusses the Supreme Court’s recent decision to uphold the Affordable Care Act. Thanks to their decision, 30 million Americans will now have access to health insurance. It is also because of this decision that the Supreme Court is seeing a big improvement on their reputation. When polled in early June, only 44% of American’s approved the Court’s job performance. On the heels of their most recent ruling, the Court has a chance to start over and change how they are perceived by the people of this country. Not only is it a great time for the Supreme Court and democracy as a whole, but also for digital journalism. While CNN and Fox News were getting it wrong, SCOTUSblog, a blog dedicated to the Supreme Court, was getting it right. It is unforeseen how long they will drive the conversation for, but for now, they made their mark on the relevance of the Court.
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