Shelley O’Connor Joins MWW As Vice President, Consumer Lifestyle Marketing
O’Connor Brings Luxury, Entertainment and Multicultural Expertise Building Relevance for Global Lifestyle Brands
NEW YORK, July 17, 2012—MWW (www.mww.com), one of the top ten global independent public relations firms, announced today that Shelley O’Connor has joined the firm as vice president, consumer lifestyle marketing. O’Connor’s expertise spans lifestyle marketing, entertainment, and multicultural communications. Drawing from her experience in the food and beverage segment and her leadership of campaigns for Fortune 500 companies, she will play a key role in managing strategy and initiatives for some of MWW’s flagship consumer marketing clients.
O’Connor brings a depth of experience in lifestyle marketing and corporate communications to MWW. Most recently, she led development and execution of the U.S. lifestyle strategy for FIAT USA at DeVries PR. Prior, O’Connor spent nine years at UniWorld Group Inc. (a WPP Company) as director of public relations and events where she designed PR activations and spearheaded entertainment alliances and celebrity partnerships for Ford Motor Company’s luxury brands (Lincoln, Jaguar and Land Rover), Burger King, Home Depot, Kraft Foods and the United States Marine Corps. Additionally, O’Connor has worked with the NYPD, Borden and Seagram Americas-ABSOLUT Vodka on brand positioning and product integration initiatives.
“Shelley has touched virtually all consumer marketing segments and has consistently generated work that moves the needle,” said Alissa Blate, executive vice president, global consumer marketing at MWW. “From automobiles and the armed forces, to major retail chains and luxury brands, what ties Shelley’s experience together is her strategic, bottom-line driven approach. She crafts programs that seamlessly blend consumer and corporate strategies to help her clients stand apart and matter more to their stakeholders. We’re so pleased to welcome Shelley to our team.”
MWW’s consumer lifestyle marketing practice focuses on building relevance and emotional connections through an integrated communications approach that targets the right messages to the right audiences to meet business objectives. The practice works with clients such as McDonald’s, Nikon, Sara Lee, Samsung Mobile, Gold’s Gym, Vimeo, 1-800-FLOWERS.COM, Zumba Fitness and Subaru.
O’Connor received a Bachelor of Arts degree from Mount Holyoke College in South Hadley, Massachusetts.
MWW is one of the nation’s top mid-sized public relations firms and one of the ten largest independent global agencies. The company is industry-recognized for its work in consumer lifestyle marketing, digital marketing and social media, corporate communications, public affairs and government relations, consumer technology, healthcare and visual branding.
Through its “Network PR” approach, MWW helps its clients re-architect the conversation surrounding their brands to increase trust and relevance and drive action among key stakeholders. Among its numerous awards for client work, the agency has been recognized as 2011 “Midsize Agency of the Year” and 2010 “Strategic PR Agency of the Year” by the Holmes Report and has received accolades from PR News for “Team of the Year,” “Digital Firm of the Year” and “Top Places to Work in PR.”