IAC’S ServiceMagic Taps MWW To Lead Strategic Communications Program
MWW Tapped for its Expertise in Lifestyle PR and Blogger Influencer Strategies
NEW YORK – August 22, 2012 – MWW (www.mww.com), one of the top ten global independent public relations firms, announced today it has been retained by ServiceMagic, Inc., a brand of IAC/InterActiveCorp (NASDAQ: IACI) and the leading online source for connecting consumers to pre-screened home service professionals. As agency of record, MWW will introduce a new communications strategy to drive awareness and visibility among targeted consumers and business audiences.
The ServiceMagic account is being managed by an MWW team of seasoned design, lifestyle and home improvement specialists who bring deep category expertise and relationships with the influencers who drive conversation across key traditional and social mediums. The account is staffed across three MWW offices – New York, Denver and San Francisco.
“Consumers have access to dozens of home improvement services and often times it’s difficult to narrow down your options to find a trusted service provider and comprehensive online resource for the home. ServiceMagic answers this need by providing homeowners’ with a destination where they have access to pre-screened and customer-rated professionals guaranteed to provide quality work, as well as robust, useful content,” said Alissa Blate, MWW executive vice president and global consumer lifestyle marketing practice director. “Our communications program will reinforce ServiceMagic’s leadership position in the category while expanding its reach to a wider breadth of consumers and business audiences.”
Since 1999 ServiceMagic has provided homeowners with resources and access to an established database of home improvement articles, videos and Do-It-Yourself tips.
MWW is one of the nation’s top mid-sized public relations firms and one of the ten largest independent global agencies. The company is industry-recognized for its work in consumer lifestyle marketing, digital marketing and social media, corporate communications, public affairs and government relations, consumer technology, healthcare and visual branding.
Through its “Network PR” approach, MWW helps its clients re-architect the conversation surrounding their brands to increase trust and relevance and drive action among key stakeholders. Among its numerous awards for client work, the agency has been recognized as 2011 “Midsize Agency of the Year” and 2010 “Strategic PR Agency of the Year” by the Holmes Report and has received accolades from PR News for “Team of the Year,” “Digital Firm of the Year” and “Top Places to Work in PR.”