Luxury Retreats Taps MWW To Lead Strategic Branding And Communications Program
Leader in Luxury Villa Rentals Looks to MWW to Help Drive Awareness and Visibility Among Taste-Makers, Affluent Consumers and Corporate Audiences
NEY YORK – August 13, 2012 – MWW (www.mww.com), one of the top ten global independent public relations firms, announced today it has been retained by Luxury Retreats, the leader in luxury villa rentals. With a portfolio of over 2,000 hand-picked personally inspected villas located in over 50 destinations worldwide, Luxury Retreats creates personalized villa vacations, offering complimentary concierge services. Unlike other vacation home companies, there is no membership fee required to rent with Luxury Retreats. As the company’s first public relations agency of record, MWW will help guide the company’s strategic branding efforts and introduce communications strategies to drive awareness and visibility among targeted consumer and business audiences.
The account is being led by MWW’s luxury lifestyle marketing practice, which specializes in media relations and consumer campaigns for luxury brands. MWW will help connect Luxury Retreats with the influencers who drive the conversation across traditional and social media, as well as taste-makers and affluent consumers.
“Luxury Retreats is a fast rising player in the luxury travel space and its growth has been fueled by the quality and service that it offers. The brand has become synonymous with the luxury lifestyle,” said Alissa Blate, executive vice president and global consumer marketing practice leader. “Our communications plan will further distinguish Luxury Retreats as an authority on luxury vacation rentals and tell its story of success and innovation.”
The Luxury Retreats account will be run out of the MWW New York office. The account team brings together staff with deep expertise and media and influencer relationships across the luxury and travel categories.
“We were impressed with MWW’s creative approach as we searched for a public relations agency. This team understands our objectives and will help us create a solid program that will take our brand to another level. We’re excited and look forward to working with MWW,” said Joe Poulin, CEO of Luxury Retreats.
About Luxury Retreats
Founded in 1999, Luxury Retreats creates personalized villa vacations, offering over 2,000+ villas in over 50+ destinations. Its global team of 150+ passionate travel enthusiasts hand picks and personally inspects each luxury villa and provides complimentary concierge services, as well as villa specialist support. There is no membership fee. For more information, visit www.LuxuryRetreats.com.
MWW is one of the nation’s top mid-sized public relations firms and one of the ten largest independent global agencies. The company is industry-recognized for its work in consumer lifestyle marketing, digital marketing and social media, corporate communications, public affairs and government relations, consumer technology, healthcare and visual branding.
Through its “Network PR” approach, MWW Group helps its clients re-architect the conversation surrounding their brands to increase trust and relevance and drive action among key stakeholders. Among its numerous awards for client work, the agency has been recognized as 2011 “Midsize Agency of the Year” and 2010 “Strategic PR Agency of the Year” by the Holmes Report and has received accolades from PR News for “Team of the Year,” “Digital Firm of the Year” and “Top Places to Work in PR.”