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| Yahoo’s New CEO Marissa Mayer, Google’s first female engineer and 20th employee, announced that she will leave Google to become the new CEO of Yahoo. Many people think that Mayer, who oversaw the launches of Google Maps, iGoogle and Gmail, will be the perfect person to help Yahoo out of their current slump. (CNN)
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| Green Apple Many consumers and environmental groups were disappointed in Apple’s decision to remove their products from the Electronic Product Environmental Assessment Tool (EPEAT) certification program, an organization known for connecting consumers to environmentally preferable choices. Apple responded by announcing that it was a mistake to remove their products from the program and that all eligible Apple products will be back on EPEAT. (InformationWeek)READ |
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| Featured Blog Post: Return on Reputation |
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| Socializing the C-Suite: Stop the Excuses, Start the Engagement . In her latest post, Carreen Winters, Executive Vice President, discusses the social media viewpoint from the C-Suite. An IBM study of 1,700 CEOs across 64 countries demonstrates that they are aware of the transformative power of social media, but yet 70 percent of Fortune 500 CEOs don’t participate in social media at all. The three biggest reasons why MWW’s clients have said that they won’t take the “social plunge” are because they feel they don’t have the time to make the commitment, they believe that no one is really paying attention and because their peers are not doing it. Carreen combats the time excuse by pointing out that social media is actually quick, easy and works in headlines. She proves that people are paying attention to social media by referencing a BRANDfog study that links a social CEO to an improved reputation. Finally, she encourages people to not be discouraged by the lack of participation from their peers, but instead be a leader into the social movement. READ |
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