| POLITICS |
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| Twitter Surge Suspicions Mitt Romney recently received an incredible amount of new Twitter followers, leading people to believe that many of the accounts were fake and paid for by his campaign. Romney went from averaging about 3,500 new followers every day to 47,416 in just one weekend. When the new accounts were analyzed, 67% of the followers were found to have never tweeted more than five times, 15% had zero followers and 16.4% of the followers’ accounts were created just before Romney’s surge. (Mashable)
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| Athletics VS Politics With the Olympic Games in full swing this week, the presidential campaigns will face their most challenging week yet. In an effort to get as much attention as America’s favorite athletes, Romney and Obama will be trying different approaches to make sure that their names stay afloat. While Obama takes a traditional approach by visiting swing states and putting out television ads, Romney will spend the majority of the week in Europe meeting foreign leaders. (New York Times). READ |
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| Featured Blog Post: RETURN ON REPUTATION |
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| Why Companies Want To Be Green In his guest post, Mark Bernstein, Senior Vice President of MWW’s Energy, Clean Tech and Sustainability Practice, discusses why companies should want to go green. Companies that adopt sustainable practices have the opportunity to reduce energy, waste, cost, risk and add to profits. In addition, green practices can help to fuel sales growth, reduce operating costs and even foster brand loyalty by appealing to those consumers that want to buy sustainable products and services. In a recent poll conducted by TD Bank, 37% of respondents said they choose companies based on their environmental practices, and almost 90% said they feel responsible for leaving behind a better planet. READ |
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