Nimbuzz™ Appoints MWW As Public Relations Agency Of Record
MWW’s San Francisco-based Consumer Technology Team to Build a U.S. Presence for Nimbuzz’s Global Mobile Messaging, Video Calling and Social Platform
SAN FRANCISCO, CA – October 26, 2012 – MWW (www.mww.com), one of the top ten global independent public relations firms, today announced that it has been retained by Nimbuzz (www.nimbuzz.com), one of the world’s largest messaging apps with over 110 million registered users in more than 200 countries. The company taps MWW’s San Francisco-based consumer technology team to build and execute a communications campaign that will increase its visibility in the U.S. while augmenting its international presence.
Founded in 2006 in the Netherlands, Nimbuzz enables users to easily connect with friends through its messaging, call and video call features, which connect to various other social channels. The Nimbuzz “drag-and-drop” function enables users to share music, movies and photos, customize avatars and many other personalized and social features.
“Nimbuzz is a great story of a very cool, very useful communications service built on the strong foundation of a sound business model,” said Ephraim Cohen, EVP of MWW’s technology & digital content practice. “As Americans adopt mobile technology at a faster rate, Nimbuzz is perfectly poised to enter the U.S. marketplace.”
MWW’s consumer technology team will help the company refine its brand messaging/positioning and seed its partnership outreach initiatives. The firm’s award-winning technology practice works with start-ups and Fortune 500 companies alike and is comprised of specialists in mobile, social communications and consumer technology.
“We were impressed both with MWW’s industry expertise in mobile communications as well as its proven record of helping global companies build both a brand presence and strong growth momentum in the U.S.,” said Syed Shahnawaz Karim, Marketing Head of Nimbuzz. “This expertise and experience, coupled with MWW’s leadership in consumer programs, will be a tremendous asset in helping to drive Nimbuzz’s U.S. success.”
Nimbuzz is the free call and messaging app for the connected generation. Nimbuzz combines the powers of the Internet and mobile communications into one, and lets you meet, share and connect with family and friends on any mobile device.
At the heart of Nimbuzz is the live Contact list – an always-on, hyper-connected, dynamic address book, enhanced with “real-time-presence” showing at a glance who’s online, offline, busy or away, their status messages, avatar pictures and social community activity. From here, users launch free and cheap calls between each other, IM chat sessions, picture sending, chat-room sessions, location based services and various other communication & interactive features. Nimbuzz users enjoy the freedom of communicating with friends between any internet enabled device, from mobile to mobile, mobile to PC/Mac and vice versa, harnessing the power of the Internet (Wi-Fi, 3G, 2G, GPRS).
With its mobile, Web, Wap and desktop clients, Nimbuzz is available on thousands of the worlds’ most popular devices across all major platforms – Symbian, iPhone, iPod touch, Android, BlackBerry, J2ME, as well as Windows and Mac desktop computers.
MWW is one of the nation’s top mid-sized public relations firms and one of the ten largest independent global agencies. The firm is industry-recognized for its work in consumer lifestyle marketing, digital marketing and social media, corporate communications, public affairs and government relations, consumer technology, healthcare and visual branding.
MWW’s approach to building and accelerating relevance for clients has been recognized with top industry awards, including the 2012 “PR Agency of the Year,” by the International Business Awards, 2011 “Midsize Agency of the Year” by the Holmes Report as well as “Digital Firm of the Year” and “Top Places to Work in PR” by PR News. For more information on the firm’s capabilities and “Matter More” commitment, visit www.mww.com. Connect with MWW on Facebook, Twitter, LinkedIn, Pinterest and Google Plus.