MWW’S KAS RIGAS PROMOTED TO MANAGING DIRECTOR, CONSUMER LIFESTYLE MARKETING
NEW YORK – April 11, 2013 – MWW (www.mww.com), one of the top five global independent public relations firms, announced today that Kas Rigas has been promoted to managing director of the firm’s award-winning consumer lifestyle marketing practice.
Since joining MWW as senior vice president in 2010, Rigas has been an integral part of the consumer team, significantly contributing to the growth of MWW’s work in the health and wellness, automotive and travel sectors. She provides leadership and strategic counsel to a number of the firm’s top consumer lifestyle marketing accounts including Leggett & Platt, Atkins Nutritionals, Subaru of America, Product of the Year USA, Aetrex, Frontier Airlines and Luxury Retreats, among others.
“Kas has played a significant role in helping to drive the growth of our consumer lifestyle marketing practice. She is a great leader to our team, dedicated mentor to her staff and has helped produce some of the best work from our agency,” said Alissa Blate, executive vice president, global consumer marketing practice leader at MWW. “As managing director, Kas will play an essential role in guiding further integration across the practice and in continuing to deepen our penetration in such key growth areas as health and wellness, automotive and travel.”
Rigas has served as a trusted senior advisor to Fortune 500 companies, start-ups and entrepreneurs for over 18 years. She was on the team who launched MINI in North America, built Miami into a world-class destination and helped blockbuster brands including Paul Frank Industries and Thomas the Tank Engine grow awareness and market share. Her diverse career has included providing strategic public relations counsel to executives at companies including BMW of North America, American Greetings and Gerber Products Company, among many others.
Prior to MWW, she spent six years at DKC Public Relations and Integrated Marketing where she advanced to the level of senior vice president. Previously, Rigas held management roles at Ruder Finn and Rubenstein Communications.
She holds a bachelor of arts with honors in English Literature from the University of Western Ontario, in London, Ontario and a Certificate in Public Relations from Humber College in Toronto, Ontario.
MWW is one of the nation’s top mid-sized public relations firms and one of the five largest independent global agencies. The firm is industry-recognized for its work in consumer lifestyle marketing, digital marketing and social media, corporate communications, public affairs and government relations, consumer technology, healthcare and visual branding.
MWW’s approach to building and accelerating relevance for clients has been recognized with top industry awards, including the 2012 “PR Agency of the Year,” by the International Business Awards, 2011 “Midsize Agency of the Year” by the Holmes Report as well as “Digital Firm of the Year” and “Top Places to Work in PR” by PR News. For more information on the firm’s capabilities and “Matter More” commitment, visit www.mww.com. Connect with MWW on Facebook, Twitter, LinkedIn, Pinterest and Google Plus.