ANDREA MARGOLIN JOINS MWW’S SAN FRANCISCO TEAM AS ACCOUNT DIRECTOR
Former Blackboard Executive Brings B2B, Social Media and Social Selling Expertise to MWW’s Rapidly Growing San Francisco Office
SAN FRANCISCO – May 7, 2013 – MWW (www.mww.com), one of the top five global independent public relations firms, announced today that Andrea Margolin has joined the firm’s growing San Francisco office as an account director, the latest addition to the firm’s industry-leading technology and digital content practice. Margolin comes to MWW from education technology leader Blackboard Inc., where she helped direct content and social media strategy and B2B corporate communications initiatives.
“Andrea is a tremendous talent whose innovative thinking and entrepreneurial spirit will be a great match with the culture at MWW. Her combination of public relations and digital strategy offers true 360 expertise, having built Blackboard’s social strategy from the ground up,” said JP Schuerman, MWW’s executive vice president and general manager of the firm’s western region. “She is exactly the type of top-flight communications practitioner that we are focused on attracting as we continue the rapid growth of our San Francisco office and expand MWW’s west coast footprint.”
Margolin joins MWW’s award-winning technology and digital content practice which represent such clients like Samsung Mobile, Verizon, NQ Mobile, Blackhawk Network and Blurb. The team is comprised of technology, social media, digital marketing and media relations experts who deliver true subject matter expertise ranging from consumer electronics and apps to entertainment.
In her previous position as Social Media and Content Strategist at Blackboard, Margolin built the organization’s social media governance and policy from the ground up and spearheaded the company’s social selling initiatives. She worked in a cross-functional capacity to develop and execute corporate communications, integrated marketing and branding initiatives. Prior to joining Blackboard, Margolin worked at Stanton Communications, where she represented telecommunications, non-profit organizations and food & beverage clients, handling their creative marketing and branding campaigns.
Margolin is a graduate of Miami University where she received a bachelor of science degree in Business Marketing as well as a bachelor of arts degree in English-Journalism.
MWW is one of the nation’s top mid-sized public relations firms and one of the five largest independent global agencies. The firm is industry-recognized for its work in consumer lifestyle marketing, digital marketing and social media, corporate communications, public affairs and government relations, consumer technology, healthcare and visual branding.
MWW’s approach to building and accelerating relevance for clients has been recognized with top industry awards, including the 2012 “PR Agency of the Year,” by the International Business Awards, 2011 “Midsize Agency of the Year” by the Holmes Report as well as “Digital Firm of the Year” and “Top Places to Work in PR” by PR News. For more information on the firm’s capabilities and “Matter More” commitment, visit www.mww.com. Connect with MWW on Facebook, Twitter, LinkedIn, Pinterest and Google Plus.