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This Week’s Content:
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ADVERTISING
   
 
DIGITAL
   
 
BUSINESS
   
 
FEATURED BLOG POST
 
                       
 
LEAD ARTICLE

Vine Is Finally Available for Android

It’s time to make some six-second videos on your Android smartphone! Twitter announced on Monday that the Vine app is now available for all Android smartphones; however, some of the features available on iOS are missing. Front-facing camera support, search, mentions, hashtags and Facebook sharing are some of the missing features, but they should become available in the coming weeks. The app that first launched for iOS back in January 2013 currently has 13 million active users and will definitely continue to grow. Make sure to check out our Vine @MWWGroup! (The Verge) 

 


 
 


ADVERTISING


       
       
link7Chemo to the Rescue!

Chemotherapy is not only a difficult process to comprehend but very scary, especially for children with cancer. JWT partnered with Warner Bros. and the A.C. Camargo Cancer Center in São Paulo, Brazil, to create a fun and relatable way for children diagnosed with cancer to understand what chemotherapy is and how it can ultimately help them. They’ve designed chemo bag covers with different superhero insignias and describe the drug as a "Superformula." They also created comic books depicting a story about the superhero battling a disease using the same "Superformula" they are receiving from their chemo bag. (Ad Week)

   


       
       
link7"Things Are About to Get Ruff"

Who is Ruff McThickridge? Think "Ron-Burgundy-meets-Burt Reynolds-meets-Clint Eastwood" in a 1970s action series. This new guy will be the main focus in the new Frito-Lay Ruffles campaign created by three impressive women executives who have broken the "bro-code." With extensive "bro research," the women of Frito-Lay needed to differentiate Ruffles from Lay’s potato chips, and to shift their main target to men. So far, results are mixed, but the team is hoping for a boost as it begins to support the packaging and product changes with more advertising. (Ad Age)

   


 
 


DIGITAL

link4Verified Facebook Profiles

Last Wednesday, Facebook announced that they will begin verifying certain Facebook pages and profiles. Celebrities, public figures, politicians, large companies and brands – essentially anyone who has a large following or audience – are all amongst the verified. The new verified pages will give users the assurance that they are truly interacting with who they think they are. Similar to Twitter, the Facebook profile will display a small blue checkmark to prove they are a verified account. (CNET)

 

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link5Gmail Adds Tabs

Within the next week you might notice a couple of changes to your Gmail account. Google has decided to add tabs, but it won’t be for different email accounts; rather, it will be for different categories in which your emails fall into. All notifications from Facebook and Twitter will go into your Social tab, deals from sites like Groupon and LivingSocial will be in your Promotions tab, and all your bill reminders and receipts will go in your Updates tab. Google is hoping to make Gmail much more useful and user-friendly by enabling you to access the mail you want when you want it. (CNN) 

   


 

Featured Blog Post: Publish or Perish

link15Circa Allows You to Follow, Not Just Read, the News

MWW’s EVP of Technology Ephraim Cohen wrote about a new app that might lead to a new and better way of "following." Circa, the latest app from Ben Huh, was created in order for us to be able to follow leading news stories to see what developments have happened throughout the day, week, etc., which differs from today, whereby news sites simply encourage readers to share their stories. Cohen writes, "… this is an approach we should be trying today. We should not simply put up a blog post on a news site and push it, but provide updates so as to build a story for our followers over time."

 

 


 

BUSINESS
 
link6Taco Shell Licker
Can I have two hard shell tacos? Hold the saliva, please! Last week, a picture of a Taco Bell employee licking a stack of taco shells surfaced. The photo quickly went viral and has cost the employee and his photographer their jobs. It is believed that the taco shells in the photo were only used for training purposes and were on their way to the garbage, but regardless, Taco Bell will not put up with this behavior in their restaurants. (NY Post)

 

link9Serious Downsizing for Zynga

Zynga, the social game creator based in San Francisco, cut 520 employees from their New York, Dallas and Los Angeles offices this week. The company says it will lay off 18% of its workforce by August 2013 due to cost-cutting, and with this decision it is estimated that the company will save between $70 million and $80 million. (USA Today)       

   

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