< Back to Press Room

Subscribe >

This Week’s Content:
+
GOVERNMENT RELATIONS
BRANDING
DIGITAL
FEATURED BLOG POST
                       
LEAD ARTICLE 
Robert Galbraith Is J.K. Rowling

 

J.K. Rowling, infamous for her Harry Potter books, has written a new crime novel called “The Cuckoo’s Calling” under the pen name Robert Galbraith. The book has sold 1,500 copies since April and has received great reviews, but now that “Galbraith’s” true identity has been revealed, “the book’s Amazon sales have risen more than 150,000%.” This only goes to show that J.K. Rowling’s writing will always continue to receive great reviews no matter what name she uses, and that since her real name is associated with Harry Potter, it’s nothing short of a gold mine. (PR Newser)

 

 


GOVERNMENT RELATIONS  

link7Microsoft Collaborated with NSA

Many of the large tech companies involved with the ongoing controversy over the government’s web surveillance insisted that they only released data about users to the National Security Agency after court orders were issued. But a new report is claiming that “Microsoft willingly collaborated with the NSA and even allowed federal agents to circumvent the company’s own encryption system to spy on users’ messages.” Microsoft gave access to the NSA so the agency was able to intercept web chats and e-mail on Microsoft’s new Outlook.com portal, including Hotmail. (CNN)

 

link7The House vs. The White House

After a long debate, the House of Representatives has approved a bill to fund the Department of Energy, the Army Corps of Engineers and related agencies, but the White House has already threatened to veto the legislation. The White House released a statement earlier this month that said “the bill would leave U.S. competitiveness at risk in new markets for clean energy industries.” The Democratic strategy was to undo the large cuts planned for clean energy, science and research by taking excess funds from weapons programs. (Earth Techling)

 

BRANDING
link4Hamburger Is No Longer The Helper

After 42 years, General Mills has decided to rebrand Hamburger Helper by dropping the “Hamburger” and now calling the product simply “Helper.” With health concerns making an impact, General Mills felt that the “Hamburger” part of the name was too limiting, and they wanted to be able to tie it to other food such as chicken, turkey and tuna. The packaging also received a makeover, but don’t worry about Lefty, the well-known four-fingered glove: he will remain Helper’s mascot. (Business Week)

READ MORE…

link5The Shack

Rumor has it that Radio Shack is about to undergo a huge rebrand. Details are still a little sketchy, but it looks like Radio Shack will now be known as “The Shack.” It could possibly be a short-term promotional push, but essentially it makes a lot of sense since radio isn’t exactly “considered cutting edge these days.” Apparently, in-store signs will reflect the change sometime this week and storefront signage featuring “The Shack” will begin to appear later this year. (Engadget) 


Featured Blog Post: FishBowl NY
link15Rolling Stone Boston Marathon Bombing Cover Ignites Controversy

Rolling Stone’s newest issue featuring Boston Bomber, Dzhokhar Tsarnaev on the cover has many people up in arms. The magazine’s story about Tsarnaev is exploring how a good kid took the wrong path, but so far the feedback has been mostly negative. “Many people on Twitter chimed in that the cover was extremely offensive and said that they would never buy another issue of Rolling Stone.” This isn’t the first time Rolling Stone has decided to put an extremely controversial figure on their cover. Back in 1970, Charles Manson was on the front of the magazine labeling him “The Most Dangerous Man Alive”.


DIGITAL
 
link6Honda Takes to Vine
In a clever new campaign, Honda is responding to tweets from customers with real-time Vine videos. Whenever a Twitter user tweets with the hashtag #wantanewcar, Honda will respond the same day with a Vine video customized to each tweet, encouraging them to swap their old cars for new Hondas. Check out some of their witty Vine video responses. (Mashable)
link9Yahoo E-mail Addresses to Be Recycled

Remember your old Yahoo e-mail address? Before the advent of Gmail, Yahoo was the go-to domain for e-mail. Many users who have since switched to Gmail did not shut down their Yahoo accounts, leaving a lot of email addresses unused and ultimately available. Last month, Yahoo announced that it would re-assign claimed email addresses that had not been used in over a year. (Social Times)

READ MORE…