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This Week’s Content:



Brands Celebrate the Birth of the Royal Baby


So, if you’ve been living under a rock and hadn’t heard, the royal baby has arrived! The Duke and Duchess of Cambridge welcomed their son, who is now third in line to the British throne, into the world on July 22nd at 4:24 pm (EST). Both mom and baby are healthy and doing well. The ABC News Social Desk estimated that over 2.7 million tweets have been sent about the royal baby since Monday morning, and Facebook reported that there have been over 3.5 million mentions on its network. Many companies have gone on Twitter and Facebook to welcome the royal baby while simultaneously spreading their brands virally. (ABC News)




link7Follow the U.S. Dept. of Interior’s Instagram

If you want to escape to the beautiful outdoors, but can’t, just check out the U.S. Department of Interior’s Instagram account. The account, which has been active for a little over a year now, features stunning photos of different places in the United States, from the Grand Canyon to Acadia National Park in Maine. “We launched our Instagram [account] just basically to show the public all of the amazing lands that we have across the country,” said Interior Department Director of Digital Strategy Tim Fullerton. (Huffington Post)


Facebook’s Game Ads Are About to Get Annoying

Facebook is in the process of testing a new type of ad that will insert game suggestions directly into your notifications tab. So, among your “likes” and “comments” notifications, you might see some game advertisements. The new ads will be able to make these suggestions based on a user’s existing gaming habits. Therefore, if you’re a big Candy Crush player, this type of ad could suggest a similar type of game; however, if you aren’t a Facebook gamer, then you shouldn’t see any ads. (All Things D)


link4Super Thermos

Over 1 million children die each year from diseases that are preventable with vaccines. But not because these vaccines aren’t available; rather, it’s simply because they need to stay a certain temperature, and transporting them to areas where the power supply is unreliable makes them unusable. Thanks to Global Good, a collaboration between Bill Gates and Intellectual Ventures, there might be a solution to this problem. Global Good is testing the Passive Vaccine Storage Device, also called the “super-thermos,” which will keep vaccines between zero and eight degrees Celsius for 30 to 60 days which could help significantly in many parts of the developing world. (Fast Co.Exist)


link5Get Your DIY On

Summer is the perfect season for do-it-yourself projects. Home Depot and Mashable have teamed up to put together a “call to hacktion” for all DIYers who have great ideas or projects they want to share. “If you want to submit your own DIY hack for a chance to be featured on Mashable, tweet it with the hashtag #HDHacks.” Check out some of the more clever and creative DIY projects to try this summer. (Mashable) 

Featured Blog Post: Return On Reputation
link15A Whale of a PR Gambit

MWW’s Executive Vice President, Richard Tauberman discusses how large companies like SeaWorld respond to negative criticisms from the media. With a documentary called Blackfish, which is an examination of Orcas living in captivity and also the tragic death of a SeaWorld trainer back in 2010, they were under fire, but SeaWorld responded with a proactive PR campaign. “Reputations and the trust of consumers are precious commodities and companies, especially those with such a public face as SeaWorld, need to move quickly when these are in jeopardy.”

link6Watch Out HBO
This past Monday, Netflix stated that they plan on producing original documentaries and stand-up comedy specials, much like HBO. Netflix is building off the success of their original series, including “House of Cards” and “Arrested Development,” both of which were nominated for Emmy Awards this past week. “Netflix has become a big destination for fans of these much-loved and often under-distributed genres.” (Huffington Post)
link9No More Taco Bell Kids’ Meals

Taco Bell is the first national fast-food chain that has decided to remove kids’ meals from the menu. The chain restaurant said that they are getting rid of kids’ meals because they aren’t relevant to their customers, who are typically teenagers and young adults in their early to mid-20s. Although the kids’ meals will be gone, products formerly included in the meals, like the soft taco, cheese roll-up and crunchy taco, will remain on the menu. (Ad Age)