DE’LONGHI HIRES MWW TO PROMOTE FULL SUITE OF KITCHEN, ESPRESSO AND HOME COMFORT PRODUCTS
Leading Global Kitchen and Home Appliance Company Looks to MWW for Brand/Product Launches, Media Relations and Influencer Outreach
NEW YORK – August 22, 2013 – MWW (www.mww.com), one of the top five global independent public relations firms, announced today that it has been hired as public relations agency of record by De’Longhi, the leader in premium coffee, kitchen and home comfort products. As AOR, MWW’s award-winning consumer marketing practice will increase awareness of the brand through an integrated mix of media relations, influencer seeding and event management. MWW will also lead the U.S. launch of the company’s Kenwood food preparation line.
De’Longhi, the global leader in espresso machines worldwide, is at the forefront of the small domestic appliance category with products known for high quality and innovative design. In 2001, De’Longhi acquired the renowned British appliance brand, Kenwood, known for its versatile food preparation products. In 2012, the company further strengthened its portfolio with the perpetual licensing agreement for the Braun brand for the use in household small appliances.
“We selected a PR agency that has the breadth of experience to help build our multi-branded company, crossing the espresso, kitchen and home care categories. MWW brings strong media relationships, industry knowledge and a proven track record of
growing brands,” said Mike Prager, President and CEO, The De’Longhi Group. “They will be a valued strategic partner in guiding our multi-brand communication efforts as we further grow our brand portfolio.”
Established over a century ago in Treviso, Italy, the De’Longhi brand is renowned for its superior quality, high-end Italian design and meaningful product innovations. De’Longhi is sold in more than 45 countries and creates products in three main categories: espresso machines, specialty cooking and home comfort, for which the company is ranked #1 globally.
Linda Passaro, Vice President of Marketing added that “MWW will play a key role in crafting the communications messaging to support the North American launch of our Kenwood brand of food preparation products with over 60 years of British heritage. Their work will also be instrumental in communicating product knowledge and consumer education as we continue to elevate our core De’Longhi espresso and healthy home products.”
“De’Longhi stands apart in a highly saturated industry as a company that consistently produces high-quality, innovative products without sacrificing style or performance,” said Alissa Blate, executive vice president, global consumer marketing practice leader. “This assignment draws upon our team’s expertise across the kitchen, home comfort and espresso categories in an integrated effort to communicate the heritage, craftsmanship and premium quality of De’Longhi and its products.”
MWW’s consumer marketing team is comprised of industry specialists with deep expertise in traditional and social media relations and has extensive experience with consumer product brands. The partnership with De’Longhi rounds out a robust portfolio of current and past MWW clients in the consumer household product category which includes Samsung, Senseo and Product of the Year USA.
The De’Longhi Group is based in Treviso, Italy and is at the forefront of the small domestic appliance category with a range of premium products under three internationally renowned brands; De’Longhi, Kenwood and Braun. The De’Longhi Group is committed to continuing their mission to create exceptional products that improve the lives’ of the consumer through innovative technologies and unparalleled design.
The De’Longhi brand is based in Treviso Italy and is #1 globally in espresso and comfort products. Superior quality, high Italian design and meaningful product innovations are the core values of the De’Longhi brand. De’Longhi is present in over 45 countries and creates products in three main categories: espresso, specialty cooking and home comfort. After more than a century of perfecting its products, De´Longhi remains committed to creating innovations that bring convenience and style into every customers’ home; making the everyday better. Visit www. delonghi.com. Facebook: DeLonghi North America / Twitter: DeLonghiNA
The Kenwood brand is based in Havant, England and is #1 globally in food preparation. The premium, quality kitchen appliance brand offers a range of product from the hero product “Cooking Chef” kitchen machines with induction cooking to food processors, blenders, hand blenders and juicers. The brand is being launched in USA in fall 2013. Kenwood has a presence in over 40 countries and has created over 200 different products; improving their customers’ experience in the kitchen by making it both easier and more rewarding. Create More with Kenwood. Visit www.kenwoodworld.com. Facebook: Kenwood World North America / Twitter: KenwoodWorldNA
The Braun brand, founded in Frankfurt, Germany in 1921, develops and manufactures a wide variety of small domestic appliances that marry technical innovation, reliable quality and distinctive design. The brand remains dedicated to its core value of respecting the user as a mature, intelligent partner and is committed to meeting her/his needs with superior performing products that make life easier, more convenient and more enjoyable. Braun is a global brand with worldwide distribution. The De’Longhi Group acquired the perpetual license of the small domestic appliance brand in fall 2012. Visit www.braun.com for the latest news and in-depth information about the Braun brand.
MWW is one of the nation’s top mid-sized public relations firms and one of the five largest independent global agencies. The firm is industry-recognized for its work in consumer lifestyle marketing, digital marketing and social media, corporate communications, public affairs and government relations, consumer technology, healthcare and visual branding. MWW’s approach to building and accelerating relevance for clients has been recognized with top industry awards. For more information on the firm’s capabilities and “Matter More” commitment, visit www.mww.com. Connect with MWW on Facebook, Twitter, LinkedIn, Pinterest and Google Plus.