FOOD AND RESTAURANT INDUSTRY EXPERT WILLIE NORKIN JOINS MWW CONSUMER PRACTICE AS VICE PRESIDENT
Norkin Brings Experience Working with World Class Culinary, Wine & Spirits and Luxury Brands
NEW YORK – August 13, 2013 – MWW (www.mww.com), one of the top five global independent public relations firms, today announced that Willie Norkin has joined the firm as vice president. A highly accomplished gourmet food and restaurant industry expert, Norkin brings a record of leading successful communications programs for major culinary, wine and spirits and premium consumer brands. At MWW, Norkin will counsel clients across the firm’s award-winning food & restaurant practice as well as expand the agency’s growth in the luxury lifestyle category.
Norkin has represented prominent figures and brands in the culinary world including work for The James Beard Foundation Awards and world-class chefs Alain Ducasse, Mario Batali, Todd English and François Payard. She brings an extensive background working with restaurants and restaurant groups such as MARC (the A Voce restaurants), Le Cirque restaurants, Eataly and The Plaza Food Hall, and the glassware and tabletop goods category with Riedel Crystal, Nachtmann Crystal and Spiegelau Glass. Norkin’s experience in the wine and spirits and hospitality categories has focused on brands including Russian Standard Vodka, Stolichnaya Premium Vodka, Marchesi Antinori Wines and Georges Duboeuf’s Beaujolais Nouveau.
“Willie’s work with the most influential food and restaurant brands and renowned chefs enhances MWW’s offering within the category. Her leadership will be a tremendous addition to an already strong food & restaurant team and her extensive network of industry relationships will be a great asset to our clients,” said Alissa Blate, MWW’s global practice director, consumer lifestyle marketing. “Willie’s significant depth and breadth of knowledge in the luxury lifestyles category will also play an important role as we continue to expand MWW’s presence in the space.”
Prior to joining MWW, Norkin served as vice president of the culinary and spirits division at Susan Magrino Agency where she provided counsel and long-term strategic direction for the agency’s dining and spirits accounts, including Gordon Ramsay, Russian Standard/Imperia Vodka and Louis XIII de Rémy Martin. She has also held senior level positions at Talbert Communications and KB Network News.
Norkin earned a Bachelor of Arts degree in English language and literature from Kenyon College.
MWW represents major food, restaurant and culinary brands including The Hillshire Brands Company, McDonald’s, Sbarro Italian Eatery, D’Artagnan, De’Longhi, Kendall-Jackson and Garden State Wine Growers Association, among others. The agency is one of the nation’s top mid-sized public relations firms and one of the five largest independent global agencies. MWW is industry-recognized for its work in consumer lifestyle marketing, digital marketing and social media, corporate communications, public affairs and government relations, consumer technology, healthcare and visual branding.