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This Week’s Content:
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ADVERTISING
   
 
SOCIAL GOOD
   
 
BUSINESS
   
 
FEATURED BLOG POST
 
                       
 
LEAD ARTICLE

Football Season is Here

For some fall is a time of transitions, but to many fall is simply football season. The passion for football in the marketing industry is significant; it spans what is called "big event programming." Football frenzy gives advertisers and marketing and PR professionals the ability to put a stamp on a brand or campaign in a big way and to gain the ultimate viewership. Super Bowl commercials are just as important as the game itself (in the sad event your home team did not make it in), and the half-time show has become must-see TV. Case in point: you probably don’t recall Super Bowl XXIX’s amazing first down, but the Budweiser frogs are ingrained in your memory. (NY Times)

 


 
 


ADVERTISING


       
       
link7The Candy of the Future

Kit Kat is positioning itself as the candy of the future. In piggybacking its joint venture with Google Android, Kit Kat’s newly launched website takes a stab at tech commercial marketing. The classic chocolate company’s new website is a tongue-in-cheek play on new wave technology gadgets. The site is interactive, showcasing its "features" and allowing the user to scroll through and view enhanced specs. The new website plays off its "The Future of Confectionery" spot, a playful spoof of tech commercials’ claims of being "the future of [insert industry]." (AdAge)

   


       
       
link7Chipotle’s Scarecrow

Chipotle has teamed up with Fiona Apple, Oscar-winning animation team Moonbot Studios and CAA Marketing to combine Apple’s cover of the song "Pure Imagination" from 1971′s Willy Wonka and the Chocolate Factory with striking animation to emphasize a meaningful message. The animated story’s somber tone speaks to industrial mass food production. Chipotle as a brand is taking on the role of a health-conscious and environmentally friendly chain. The stand the brand is taking is arguably different and stand-alone, but in an innovative way. (AdWeek)

   


 
 


SOCIAL GOOD

link4 A Creative Conspiracy

nullIndie online clothing retailer Aplomb has coined the term "The Creative Conspiracy" for its new business model. Aplomb has instituted the exchange of ideas rather than monies. Individuals jot down issues, causes, and general thoughts on change and advocacy for anything from gun control to LGBT rights, and then post them on Aplomb’s public site. These causes/ideas generate votes on the community site, and the ones that garner the most number of votes/points become wearable statements on Aplomb clothing by up-and-coming artists. (PSFK)

 

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link5Animal Rescue in Boulder Floods

Dangerous flooding has struck Boulder, CO leaving families and their pets in unsafe situations. The American Humane Association’s Red Star™ Rescue Team and Boulder County Animal Control provided emergency support and medical care to animals, and also plenty of tips and helpful ideas in preparation for flash flooding or severe storms. We may not need these tips on a regular basis, but if you have a pet these tips may be useful to keep in mind for the safety of our furry friends. (Heraldonline.com) 

   


 

Featured Blog Post: PR Newswer

link15PR Industry is Growing and Looking Good

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With a constant influx of negative economic news, good news about job security is always welcome. Well, according to a study that was recently released by StevenGouldPincus, PR professionals need not cringe when hearing the latest economic news. The study attributes healthy industry growth numbers to some of the larger firms, inferring that starting up a boutique business might be more difficult. A case can be made, however, for the smaller firms that are competing in the same arena as the big boys. Regardless, growth in the American PR industry is providing some hope for newcomers and the old guard alike. The economic news is good news for now. (PRNewswer)

 

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BUSINESS
 
link6Kanye West is Hiring
Stars, they’re just like us; Kanye West has taken it upon himself to recruit staffers for his new fashion company using one of the internet’s most commonplace recruiting tools: LinkedIn. West posted two ads through a staffing firm in Irvine, CA seeking a Chief Financial Officer and VP of Production for the "Kanye West Clothing Project." It’s claimed that West will not only lend his face and name to the label, but instill it with his artistic vision.(BusinessWeek)

 

link9Google Buys "Bump"

"Bump," one of the first-ever apps created for smartphones, has been acquired by Google for a reported $30-$60 million. The app’s function is also its namesake, i.e., transferring files and data by bumping phones together. Bump’s creators will be under the Google umbrella, but the team’s next steps are still in question. (All Things D) 

   

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